Haibike Partners with Adventurer Susanne Brüsch For e-Bike Tour of Western USA


Simi Valley, Calif. (March 31, 2016) – Haibike, the pioneering German electric bike brand, has teamed up with e-bike adventurer and Pedelec Adventures leader, Susanne Brüsch, to showcase the latest Haibike ePerformance line during the 2016 Sand to Snow Tour.

The Sand to Snow Tour—a 10-week, 2,000-mile, e-bike traverse of the western United States—aims to demonstrate the benefits and versatility of Haibike ePerformance bikes for mobility and endurance. The tour will kick-off at the Sea Otter Classic in Monterey, California, on April 15 and conclude at the E-Bike Expo in Denver, in June.

Brüsch, the pioneer behind Pedelec Adventures, is a renowned journalist, photographer and experienced e-bike adventurer. She is well known across Europe for her epic e-bike traverses of Africa, Mongolia, and Iceland.

“I am very excited about discovering the United States, from the beaches of California to the mountains of Colorado, and actively raising awareness of electric bikes in North America.” states Brüsch. “We could not have found better partners than Haibike and Yamaha—both known for top performance on two wheels—to inspire people about a whole new cycling experience.” 

Yamaha, supporting sponsor of the Sand To Snow Tour, is the world’s first manufacturer to mass-produce drive systems for pedelecs (pedal electric cycles). During the Sand to Snow Tour, Brüsch and her team will be riding a variety of e-bikes from Haibike’s high-value SDURO line that features industry-exclusive Yamaha motors. Brüsch and her team will be exploring diverse eco-regions with most contrasting climate and riding conditions across the west in order to highlight the versatility and accessibility that Haibike ePerformance bikes offer to both endurance and lifestyle cyclists.

“The Sand To Snow Tour is a perfect platform for Haibike to demonstrate the benefits of ePerformance,” says Ken Miner, director of sales for Haibike USA. “Brüsch is the perfect advocate for e-mobility as she is an athlete who appreciates the physical component of ePerformance cycling, but understands that ultimately e-bikes are accessible and beneficial to a diverse cross section of the community.”

Haibike will be exhibiting at the Sea Otter Classic April 14-17, 2016, in booths 739/740. Susanne Brüsch’s pre-tour meet-and-greet and departure will be at 11 am on April 15th at the Haibike booth. This event is open to members of the media and the public. All are welcome to attend and enjoy light refreshments courtesy of Haibike.

About Haibike: Winora Group CEO Susanne Puello and her husband Felix established Haibike in Germany in 1995, but its roots date back to 1914 when Susanne's great grandfather founded E. Wiener Retail Trading Company, a manufacturer of custom bicycles. Haibike USA, established in 2015, is Haibike's North American subsidiary, exclusively selling the company's popular ePerformance collection of XDURO and SDURO bikes. With superior Bosch and Yamaha drive systems and dynamic inverted motor placement, Haibike's ePerformance bicycles lead the electric bicycle industry.

For more information about Haibike USA, visit www.haibikeusa.com.

About Pedelec Adventures: With spectacular expeditions and e-bike projects, Pedelec Adventures inspires sustainable mobility and pioneers a new lifestyle by sharing a whole new cycling experience with the world. Pedelec Adventures is led by Susanne Brüsch, a renowned journalist with 20 years experience in communicating e-mobility globally. Brüsch, the inventor of the term pedelec (short for pedal electric cycle), started organising and riding long-distance electric bike tours in 2011, together with a team of specialists. With the latest tour, dubbed Sand to Snow, across the western United States, Pedelec Adventures aims to further open a younger market and to demonstrate the versatility and durability of ePerformance Haibikes. To follow the adventure’s progress, go to www.pedelec-adventures.com

For Haibike media inquiries and Haibike Sea Otter appointments:
Amanda Tomkins

For Pedelec Adventures media inquiries:
Nora Manthey



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