Grassroots Outdoor Alliance Welcomes Hydro Flask and Sport Hansa as Newest Vendor Partners

Author:
Updated:
Original:
1
2
3

Asheville, N.C. (August 27, 2015) — Grassroots Outdoor Alliance, an organization of 55 innovative specialty outdoor retailers across the US, is pleased to announce new vendor partners: Hydro Flask and Sport Hansa.

The Grassroots Outdoor Alliance brings together independent outdoor retailers from across the country, allowing members to tap into an extensive network of knowledge and resources. Independent outdoor retailers are not just stores; they are important members of their local communities and help to shape and promote outdoor culture in the surrounding region. As vendor partners, Hydro Flask and Sport Hansa are supporting independent retailers and reaching customers at a hometown level.

Hydro Flask combines the world’s highest quality materials with ingenious engineering to create the best hot and cold insulated bottles on the market. Founded in Bend, Oregon, Hydro Flask maintains its local roots despite tremendous success and growth.

“The Grassroots Outdoor Alliance promotes community values and commitment to quality,” said Tim Rouillard, vice president of outdoor sales at Hydro Flask. “We share those values at Hydro Flask and are excited to sign on as vendor partners.” 

Sport Hansa is a collection of niche, European product lines that are distinguished by high-level craftsmanship and fastidious attention to detail.

"Partnering with the specialty retailers of the Grassroots Outdoor Alliance is a perfect way for Sport Hansa to deliver handmade Scandinavian tools to customers who seek items that are steeped in craftsmanship, utility and tradition" said Matt Huff, managing director of Sport Hansa. "Our product lines are made by craftspeople whose heritage commenced in 1697, 1880, and 1932 for Hults Bruk, Wetterlings and Helle respectively. There is a growing set of U.S. consumers who seek out items that they can study, contemplate and develop a true bond with but that they can also put through the paces.”

About Grassroots Outdoor Alliance
Grassroots Outdoor Alliance unites 55 independent outdoor retailers with over 100 doors in 30 states, as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at www.GrassrootsOutdoors.com.

Related

color logo

Grassroots Outdoor Alliance Welcomes Craghoppers as a Vendor Partner

Asheville, NC – October 29th, 2014 – Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Craghoppers has joined our organization as a Vendor Partner. "We're really excited about becoming a vendor partner with the Grassroots Outdoor Alliance,” said Lindsey Hayes, ...read more

color logo

Grassroots Outdoor Alliance Welcomes Goodhew and Sockwell as a Vendor Partner

Asheville, NC – October 23rd, 2014 – Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Goodhew/Sockwell has joined our organization as a Vendor Partner. Goodhew, and its sister brand Sockwell bring a refreshing perspective to the sock game. Emily Yann, National ...read more

Grassroots Outdoor Alliance Welcomes Mountain Khakis as Newest Vendor Partner

Asheville, NC – June 10, 2016 – Grassroots Outdoor Alliance is pleased to announce Mountain Khakis as our newest Vendor Partner. Born and raised in Jackson Hole, WY, Mountain Khakis has been a top-performing mountain-inspired, lifestyle apparel brand in the Outdoor Industry since ...read more

Grassroots Outdoor Alliance Welcomes Ecco as a Vendor Partner

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that ECCO has joined our organization as a Vendor Partner. ECCO represents a unique, quality outdoor-lifestyle footwear line that compliments many of the footwear companies that the Grassroots membership supports.In ...read more

Grassroots Outdoor Alliance Welcomes Confluence as Vendor Partner

Grassroots Outdoor Alliance is proud to announce we have established a vendor partnership with Confluence Watersports. Located in Easley, S.C., Confluence Watersports represents 7 unique watersports brands: Wilderness Systems®, Perception®, Dagger®, and Wave Sport® kayaks, ...read more

Grassroots Outdoor Alliance Welcomes BIC Sport N.A. as Vendor Partner

Asheville, NC – September 7, 2011 – Grassroots Outdoor Alliance is pleased to announce a vendor partnership with BIC Sport North America.With the category of stand up paddle boards (SUP) growing at a rapid rate, the members of Grassroots Outdoor Alliance were looking for a ...read more

Grassroots Outdoor Alliance Launches New Website for Inaugural Connect Show

Asheville, N.C. (September 30, 2015) — Grassroots Outdoor Alliance, the independent outdoor specialty retail organization, is proud to unveil the new Grassroots Connect website in advance of its premiere event this November. Grassroots Connect is an early season, invitation-only ...read more

Grassroots Outdoor Alliance Welcomes SCARPA as a Vendor Partner

Grassroots Outdoor Alliance is proud to welcome SCARPA as a vendor partner for Fall 2011.SCARPA has always been strongly rooted in innovation and tradition. The company has many firsts to its name, including being the first to build a Gore-Tex boot and the first to develop a ...read more

Grassroots Outdoor Alliance Welcomes Icebreaker as a Vendor Partner

Grassroots Outdoor Alliance is pleased to announce that Icebreaker® Nature Clothing has joined our organization as a Vendor Partner.Launched in 1994, Icebreaker was the first company in the world to develop a merino fibre layering system for the outdoors. It was also the first ...read more