Grassroots Outdoor Alliance Announces Chalet Sports, Round House Ski and Sports Center, and Mountain Chalet as New Retailer Members


Media Contact:
Wes Allen, President
Grassroots Outdoor Alliance

Asheville, N.C. (October 12, 2015) - Grassroots Outdoor Alliance welcomes Chalet Sports, Round House Ski and Sports Center and Mountain Chalet as the newest members of the organization’s prestigious group of independent outdoor retailers.

To date, there are over 100 retailers comprising the Grassroots Outdoor Alliance. Grassroots members have access to a continually growing network of like-minded retailers and vendors focused on building success for independent specialty in America.


“Grassroots gives us the resources and specialty-retail support we need to best serve our communities,” said Larry Merkel, owner at Round House Ski and Sports Center.

Additionally, Grassroots members are given comprehensive resources to predict, act and direct emerging trends within the industry and an extensive portfolio of knowledge and resources. Grassroots is the foundation that unites these retailers in a strong voice to further personalize the experiences of outdoor enthusiasts across the United States.

 “We are thrilled to welcome these highly regarded retailers and their entire staff to the organization,” said Wes Allen, President of Grassroots Outdoor Alliance. “The benefits that these retailers add to their outdoor communities is immeasurable and we are proud to grow the Grassroots Outdoor Alliance with retailers like Chalet Sports, Round House Ski and Sports Center, and Mountain Chalet.”

About Grassroots Outdoor Alliance

The Grassroots Outdoor Alliance is a group of independent outdoor retailers organized to serve the needs of its member operating over 100 independent specialty outdoor stores throughout North America. Grassroots is dedicated to creating benefits to its members through sharing information, fostering communication, promoting best business practices and protecting our natural environment, locally and globally.