Introducing Grassroots Connect 2015: A New Platform for Excellence in Outdoor Specialty Retail


Asheville, N.C. (September 24, 2015) — Grassroots Outdoor Alliance, an organization of innovative specialty outdoor retailers across the U.S., will host a landmark event this November in the first annual Grassroots Connect show.

The inaugural Grassroots Connect takes place November 11-13, 2015, in Knoxville, Tenn., and is far more than an early buying trade show.

While the event will serve as an efficient and intimate platform for buyers to build a powerful store presentation, Grassroots Connect is also about creating the future of outdoor specialty retail.

The fact that Grassroots Connect is taking place in the original gathering place for the outdoor industry – Knoxville, Tenn. – is intentional. The event is designed to create a new success blueprint for independent specialty outdoor retailers during an important juncture in the evolution of the outdoor active lifestyle industries.

“Specialty retail is in a critical window of evolution and with that evolution comes incredible opportunity for our membership,” said Wes Allen, President of the Grassroots Outdoor Alliance and former owner of two specialty retail stores. “Grassroots Connect was launched to support specialty retailers through this evolution, arming them with new best practices specific to outdoor specialty and enabling independent stores to take a prominent position in the connected consumer’s buying journey.”

Grassroots Connect is an invitation-only event for premier outdoor brands and independent specialty retailers. Over 70 of the industries leading brands will be represented, including: Patagonia, The North Face, Under Armor, Ibex, Darn Tough and Hydro Flask. Through Grassroots Connect, these select vendors will have one-on-one time with more than 80 of the leading independent outdoor specialty retailers in the United States.

Invitations were extended to brands based on significance of business already done with Grassroots member retailers, and invitations to non-member retailers is based on fit with the independent, specialty focus of the group.

"We’re an independent specialty outdoor retail store based in Telluride, Colorado, and this will be our first year attending Grassroots Connect," said Erik Dalton, owner of Jagged Edge Telluride. "The standard show schedule is really hectic and they happen at extremely busy times for us— in the middle of winter or the middle of summer. So to find a show that’s happening in early November is great timing and allows us to look at these lines earlier and get orders in ahead of deadlines.”

About Grassroots Outdoor Alliance
Grassroots Outdoor Alliance unites 55 independent outdoor retailers with over 100 doors in 30 states, as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at

Media Contact:
Wes Allen Grassroots
Outdoor Alliance


Grassroots Outdoor Alliance Launches New Website for Inaugural Connect Show

Asheville, N.C. (September 30, 2015) — Grassroots Outdoor Alliance, the independent outdoor specialty retail organization, is proud to unveil the new Grassroots Connect website in advance of its premiere event this November. Grassroots Connect is an early season, invitation-only more

Outdoor Retailer, Outdoor Industry Association and Grassroots Outdoor Alliance Collaborate to Launch RISE, Retail Inspired Specialty Excellence

Outdoor Retailer, Outdoor Industry Association and Grassroots Outdoor Alliance Collaborate to Launch RISE, Retail Inspired Specialty Excellence Day 0 focused programing and content designed to provide value and support for specialty retailers Boulder, CO – December 22, more

Grassroots CONNECT - A new, invitation-only, early buying event that brings together the 100 best brands in the outdoor industry with 100 hosted top tier specialty outdoor retailers.

The Grassroots Outdoor Alliance today officially unveils Grassroots CONNECT - an early buying show designed to drive focused interaction between pinnacle outdoor brands and their specialty retail counterparts in a hyper-productive work environment. Kenji Haroutunian will serve as more

Grassroots Outdoor Alliance expands to 64 retailers with new members in California, Idaho and Maine

Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is welcoming three new members to their independent retailer network. The new Grassroots retail members include Alpenglow Sports (Tahoe City, Calif.), Home Town more

color logo

Ramsey Outdoor Joins Grassroots Outdoor Alliance As A Retail Member

Asheville, NC – February 23, 2015 – Grassroots Outdoor Alliance is excited to announce that Ramsey Outdoor of New Jersey has joined our organization as a Retail Member. Ramsey Outdoor is a two-store specialty outdoor retailer that has catered to the needs of outdoor more


Grassroots Outdoor Alliance Announces Chalet Sports, Round House Ski and Sports Center, and Mountain Chalet as New Retailer Members

Media Contact: Wes Allen, President Grassroots Outdoor 307.250.8675 Asheville, N.C. (October 12, 2015) - Grassroots Outdoor Alliance welcomes Chalet Sports, Round House Ski and Sports Center and Mountain Chalet as the newest members of the more

Outdoor Industry Groups Join Forces to Support the Growth and Vitality of Specialty Retail

Outdoor Industry Groups Join Forces to Support the Growth and Vitality of Specialty RetailOutdoor Industry Association to build a retail advisory group that will guide retail focused programs Boulder, Colo., July 22, 2015 – Today, Outdoor Industry Association (OIA), Grassroots more


FITS® To Attend Grassroots CONNECT

FITS® To Attend Grassroots CONNECT Invitation-only tradeshow to feature top brands and retailers Niota, TN (April 22, 2015) — At the beginning of March, the Grassroots Outdoor Alliance announced plans for its inaugural Grassroots CONNECT, a buyers show meant to pair top outdoor more

Natick Outdoor Store Joins Grassroots Outdoor Alliance as New Retail Member

NATICK OUTDOOR STORE JOINS GRASSROOTS OUTDOOR ALLIANCE AS A RETAIL MEMBER Asheville, NC – June 1, 2016 – Grassroots Outdoor Alliance is excited to announce that Natick Outdoor Store has joined our organization as a Retail Member. Natick Outdoor Store is the premier outdoor more