ROCKFORD, Mich. (September 25, 2015) – Outdoor Retailer veterans know that walking the halls of the Salt Palace is hard on your feet and a pair of supportive shoes is critical to a good show experience. That’s one reason Chaco sold through hundreds of its classic flips in the first day of the show. Another reason is that all proceeds from the sale, over $7,000, went to a great cause, the Outdoor Industry Women’s Coalition (OIWC).
“We are committed to providing comfortable and durable footwear, and saw this as a perfect opportunity to invest in something else that’s important to us. We support OIWC’s commitment to empowering and expanding opportunities for women,” stated Colin Butts, Chaco director of marketing.
Founded in 1996, OIWC strives to expand opportunities for women in the outdoor, snow, bike and run industries in order to create more equity, diversity, and inclusion of women. For more information, visit http://www.oiwc.org.
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™ footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.
Chaco is a part of Wolverine Worldwide's Performance Group, which also includes the notable lifestyle brands Merrell, Saucony, and Cushe.