‘GO’ Brings Home Gold In 2008 IDEA Competition

SylvanSport’s “GO Mobile Adventure Gear” was named as a 2008 International Design Excellence Award (IDEA) Gold winner in the annual competition co-sponsored by Industrial Designers Society of America (IDSA) and BusinessWeek.

SylvanSport's ‘GO' Brings Home Gold In 2008 IDEA Awards Competition

“Coolest Camper Ever” Impresses Industrial Designers Society of America and BusinessWeek Editors

Cedar Mountain, NC— As the sports world gears up for the Olympics and everyone is focused on who's going to bring home Gold, a Western North Carolina-based company recently brought home Gold of their own. Today, SylvanSport's “GO Mobile Adventure Gear” (www.sylvansport.com) was named as a 2008 International Design Excellence Award (IDEA) Gold winner in the annual competition co-sponsored by Industrial Designers Society of America (IDSA) and BusinessWeek. SylvanSport received one of 35 Gold IDEA awards out of 1,517 products and concepts that were submitted for consideration. The IDEA competition is a celebration of the most innovative and exciting product and product concept designs of the year and one of the world's most prestigious design competitions. It is awarded to companies and products exhibiting a focus on sustainability, great attention to detail and, in a slowing economy, relatively affordable price points. In 2008, IDEA had more international candidates than ever before, awarding honors to 109 designs from 25 countries.

Praised widely for its ability to transport gear in a more fuel-friendly manner, provide comfortable accommodations without the large expense of an RV, and leave virtually no footprint on the environment when the adventure is over, the ‘GO' is creating a movement among outdoor enthusiasts.

“We're honored to have the ‘GO' be included among the best and brightest product designs throughout the world,” said Tom Dempsey, Founder and CEO of SylvanSport. “We're being recognized alongside everything from the iPhone to the outdoor industry's top gear, so that in itself is a strong testimony to the quality and innovation of the ‘GO'.”

According to IDSA, the 2008 IDEA jury comprised of 20 world-renowned designers and thinkers, spent weeks previewing entries online and two-and-a-half days of intense, face-to-face evaluation and debate on IDEA. One judge in particular was very impressed with the ‘GO.'

“This trailer can turn a compact car into a weekend-only SUV… instead of one for the daily commute,” said Alistair Hamilton, IDSA, Creative Director – Mobile Communications, Microsoft. “The designers thought through many uses and tuned this trailer to adapt elegantly to seemingly endless outdoor needs.”

The BusinessWeek IDEA report hit newsstands on July 18th with an in-depth analysis of the winners. In addition, IDSA's quarterly magazine, Innovation, will publish information on the Gold, Silver and Bronze winners as well as finalists in its Yearbook of Design Excellence this fall.

For more information on the ‘GO' and all of the awards that is has won in its less than 1 year of existence, visit www.SylvanSport.com.

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[Note to editors: for an interview with Thomas Dempsey, founder of SylvanSport, please contact
Jared Kelowitz @ jaredk@jdpr.com or phone 864.233.3776, ext. 24.]

SylvanSport, founded in 2004 by veteran Outdoor Industry executive and entrepreneur Thomas Dempsey, designs, manufactures and distributes “Mobile Adventure Gear” from its headquarters in Transylvania County, North Carolina. The company is committed to developing smart, efficient, visionary products that encourage responsible and respectful enjoyment of the outdoors. For further information about SylvanSport, visit on-line at: www.sylvansport.com


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