Goleta, CA (August 8, 2008) â€“ Leading outdoor footwear brand, TevaÂ® (a division of Deckers Outdoor Corporation NASDAQ: DECK), is proud to announce the recognition of the Sunkosi at the 2008 OutDoor show in China. The Sunkosi was awarded the gold medal in the Best Outdoor Gear category for their 2008 annual reviews.
Revolutionary design, uncompromising fit â€“ Teva's Sunkosi provides improved comfort, fit and traction, but also dries fast and gives you additional protection. Patent-pending Drain Frame technology allows water to drain through the midsole, while Wraptor Fit Technology ensures a stable, secure ride wherever your adventures lead you.
The patent-pending Drain Frame Technology provides exceptional ventilation and drainage. How does it work? A series of drainage ports allow water to escape directly though the bottom of the shoe. A layer of monofilament mesh prevents debris from entering the bottom of the shoe, while still permitting water to drain out. Additionally, Drain Frame provides ventilation, to ensure maximum comfort in even the hottest environments.
â€œThe China Best Outdoor Gear gold medal awarded to the Teva Sunkosi for the footwear category is a milestone achievement for the brand in this emerging and very competitive market.â€ Says Mike Cox, Teva VP Asia Pacific. This is the first year that the Teva brand has been distributed in the China market and it is very satisfying that so many quality conscious consumers, from professional athletes, specialist outdoor magazines and local celebrities to outdoor enthusiasts took the time to be involved with the awards and voted for Teva.â€
The award was given based on votes coming in from professional athletes, outdoor industry association members, key outdoor retailers, fashion magazines, outdoor magazines and outdoor fans from the internet. In all, there were 100,000 votes and over 1million people involved in website clicks.
"We are thrilled and honored to be the recipient of the gold medal award for best outdoor gear in China. We believe the Sunkosi is an excellent shoe that feels really good, performs tremendously well in a variety of environments and looks great on or off the river. To be recognized in this way by an expert group from various parts of the outdoor world and outdoor industry is something we at Teva appreciate very much. Winning this award serves as a great incentive for us to continually challenge ourselves to design the very best in outdoor footwear for our customers in China and around the world". â€“ Colin Clark, Teva Senior VP International Sales
Teva will be attending the Outdoor Retailer show, August 8 â€“ 11, 2008, in Salt Lake City, UT. To see the Sunkosi and the entirely new Spring 2009 collection, visit booth #8000.
For more information on Teva products, please contact Jaime Eschette at 800-433-2537 x178 or via e-mail at firstname.lastname@example.org.
Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. TevaÂ®, SimpleÂ® Shoes, UGGÂ® Australia, TsuboÂ®, and DeckersÂ® Flip Flops are registered trademarks of Deckers Outdoor Corporation.