Contact: Jaime Eschette
Phone: 800-433-2537 x 178
Teva Utilizes eVent Waterproof Technology
Goleta, CA (January 7, 2008) â€“ Outdoor footwear brand, TevaÂ® (a division of Deckers Outdoor Corporation, NASDAQ: DECK), is proud to introduce the use of eVentÂ® waterproof fabrics in the manufacturing of their collection.
In fall 2008, Teva will introduce three new performance styles that utilize eVent fabrics to block out water from entering the shoe. The pinnacle product for the season, the Aniso, is a lightweight alternative to everyday hiking footwear. In addition, in the fall line-up Teva also has both the Ossagon eVent Mid and Ossagon eVent for those looking for a more traditional waterproof hiker.
â€œWhen you make shoes for people who are hiking and trail running in adverse conditions, using a membrane that restricts breathability can make a great day into a terrible experience.â€ Says Chris Hillyer, Teva Product Line Manager â€œWe looked at all of the available waterproof/breathable technologies available in the footwear industry and were amazed by the difference the eVent membrane made in comfort. We feel confident that our eVent products not only offer the security of being completely waterproof, but continue to allow tremendous breathability to prevent overheating and sweating.â€
For more than eight years, eVentÂ® fabrics has produced the most technologically advanced performance films and fabrics in the world. eVent fabrics has built a strong reputation as the most breathable, highly-functional waterproof laminate technology with a very loyal following. Honored by the American Alpine Institute with its prestigious GuidesÂ¹ Choice award, eVent fabrics is used by more than 70 brands worldwide in their most demanding outerwear, footwear, gloves, hats, gaiters, sleeping bags and bivy bags. eVent fabrics is headquartered near Kansas City, Mo USA and has operations worldwide. For additional information, please visit www.eventfabrics.com.
"We've learned from experience that our best partners are those whose directives are to continually innovate and those who wish not to be caught in the overcrowded middle. Teva's technically focused designs and constructions fit nicely with eVent fabrics' performance attributes.â€ Says Chad Kelly, Global Product Manager for eVent fabrics â€œThat's why we are ecstatic Teva selected highly-breathable eVent fabrics to improve their already high quality products and to help differentiate their waterproof range."
For more information on Teva products, please contact Jaime Eschette at 800-433-2537 x178 or via e-mail at firstname.lastname@example.org.
For more information on eVent fabrics, please contact Julie Evans at 970-946-0856 or via e-mail at email@example.com.
Deckers Outdoor Corporation (NASDAQ: DECK) builds niche products into global lifestyle brands by designing and marketing innovative, functional and fashion-oriented footwear, developed for both high performance outdoor activities and everyday casual lifestyle use. The Company's products are offered under the Teva, Simple and Ugg brand names.