For Immediate Release
Contact: Jaime Eschette
Teva Public Relations
Phone: 800-433-2537 x 178
Head to the trails with Teva Mountain Running Club
Goleta, CA (April 3, 2006) â€“ Leading outdoor footwear brand Teva (a division of Deckers Outdoor Corporation NASDAQ: DECK) takes one step further in the trail running category with the initiation of a trail specific running club.
The Teva Mountain Running Club strives to create a community of trail runners seeking access to the latest Teva product offerings, training tips, trail racing schedules and trail locations. Club members will receive special promotional opportunities from Teva and be the first to test new product launched into the market.
"Since the introduction of the X-1 in Spring 2005, we have been gaining tremendous momentum with our running product. Teva has a rich heritage of constructing lightweight water-friendly footwear which, when combined with our knowledge of innovative fit systems and rubber technology, translates into fantastic trail running shoes. The Teva Running Club members will have the opportunity to provide their product insight which will be incorporated into the subsequent generations of our trail running footwear." Chris Hillyer, Teva Technical PLM
Once a member of the Teva Mountain Running Club, members can get involved in a forum to exchange trail running stories and experiences. The site (www.teva.com/gorun) also offers numerous training tips and techniques for use on and off the trails with an on-line blog hosted by Teva Trail Running Ambassador Adam Chase.
Raised in Boulder, Colorado, Adam thrives on endurance sports in the mountains. In his 20+ years of endurance competition, he's run the distance of a marathon or more at least 100 times, mostly on hilly trails. He ran and did triathlons during college and law school and then jumped into ultramarathons and snowshoe racing, which led to adventure racing. Adam has won more than 20 ultramarathons, is the captain and manager of Team Atlas Snow-Shoe Company and has been on many sponsored running and adventure racing teams with which he's traveled all over the world to compete.
â€œIn light of the fact that most mountain runners tend to be somewhat reclusive, enjoying their sport for the dual purposes of communing with Nature and getting away from the background noise of everyday life, it is rare to find packs of off-road runners on a trail.â€ says Adam Chase â€œWith its Mountain Running Club, Teva, an established supporter of mountain running, will generously serve as a nucleus around which such a community of mountain runners will grow; giving a voice to those who normally speak with their feet.â€
In further commitment, Teva continues to support the communities of trail runners with their 5th year as presenting sponsor of the US Mountian Running team.
â€œThe Teva Mountain Running Club adds a new dimension to the support Teva has provided to the off-road running community.â€ Says Nancy Hobbs, Executive Director of AATRA (All American Trail Running Association) â€œTeva creates fresh ideas that respond to the needs of mountain runners from the beginner to the elite competitor giving each and every athlete an opportunity to experience leading edge technology first hand. Forming this new club represents a commitment to our sport and will significantly contribute to the growth of mountain running nationwide. Bravo!â€
Join the Teva Mountain Running Club at www.teva.com/gorun. Members will receive a pair of Teva X-1 elite series trail shoes, a free issue of Trail Runner Magazine and several other items to get you off on the right foot.
In 1984 Teva's Founder, Mark Thatcher, invented the first sport sandal while working as a Grand Canyon river guide. Since their inception over 20 years ago, Teva remains committed to both innovation in footwear and the protection of waterways around the world.
For more information on Teva's Footwear line or other products, please contact Jaime Eschette at 800-433-2537 x178 or via e-mail at firstname.lastname@example.org.
Deckers Outdoor Corporation (NASDAQ: DECK) builds niche products into global lifestyle brands by designing and marketing innovative, functional and fashion-oriented footwear, developed for both high performance outdoor activities and everyday casual lifestyle use. The Company's products are offered under the Teva, Simple and Ugg brand names.
For Immediate Release