Teva Renews Title Sponsorship of Mountain Games

Outdoor footwear brand, Teva® (a division of Deckers Outdoor Corporation, NASDAQ: DECK), is proud to announce the extension of their commitment to the Teva Mountain Games.
Author:
Updated:
Original:



For Immediate Release

Contact: Jaime Eschette
Public Relations
Phone: 800-433-2537 x 178
Email: jeschette@deckers.com

Teva Renews Title Sponsorship of Mountain Games

Goleta, CA (January 7, 2008) – Outdoor footwear brand, Teva® (a division of Deckers Outdoor Corporation, NASDAQ: DECK), is proud to announce the extension of their commitment to the Teva Mountain Games. Teva has renewed a five-year sponsorship with the Mountain Games and will continue in their role as title sponsor of the country's largest celebration of mountain sport, soul and culture through 2012. The multi-sport lifestyle festival returns to Vail, Colorado, June 5-8, 2008 with over $100,000 in prize money.

“The brand is committed to the Teva Mountain Games, the largest outdoor multi-sport competition in the nation, and we will continue to showcase our brand in action at this venue.” Says Pete Worley, Teva Brand President “From the mountain lifestyle to the heat of performance, the Teva Mountain Games brings authenticity, excitement and connection to our core consumers.”

2,500 professional and amateur outdoor athletes from all over the world will converge upon the mountains and rivers of Vail to compete in seven sports and 21 disciplines including: kayaking, rafting, mountain biking, road cycling, paragliding, fly-fishing, trail running, and multi-sport racing. The Mountain Games lunar scene includes the “Mountains of Music” festival in the Mud Village, Mountain Click – an adventure photography competition, Filmmakers' Shootout, and the infamous Teva Mountain Ball. An estimated 1.4 million people will tune into the Teva Mountain Games on its national television and on-line broadcast.

“This long-term alliance with Teva ensures the success of this iconic adventure event for years to come,” said Joel Heath, President of Untraditional Marketing owners and operators of the Teva Mountain Games. “In the previous six years of our relationship, we have been able to create an authentic platform to elevate the heroes and lives of adventure sports and throw one heck of a party. I am looking forward to what we will do together in the next half of our decade together.”

About Teva
Founded in the early 1980's by a Colorado River guide, Teva pioneered the sport sandal category. For over 20 years on the river, in the canyons, and across the trails of the great outdoors athletes and enthusiasts have traveled the globe comfortably and confidently in Teva footwear.
About Untraditional Marketing, Inc:
Untraditional Marketing, Inc is a leader in event and partnership activation for the world's great adventure brands including the Teva Mountain Games. Untraditional Marketing (UM) is headquartered out of Vail, Colorado.

For more information on Teva's involvement with the Mountain Games or Teva product, please contact Jaime Eschette at 800-433-2537x178 or via e-mail at jeschette@deckers.com.

Deckers Outdoor Corporation (NASDAQ: DECK) builds niche products into global lifestyle brands by designing and marketing innovative, functional and fashion-oriented footwear, developed for both high performance outdoor activities and everyday casual lifestyle use. The Company's products are offered under the Teva, Simple and Ugg brand names.

Related

Head to the trails with Teva Mountain Running Club

For Immediate ReleaseContact: Jaime EschetteTeva Public Relations Phone: 800-433-2537 x 178Email: jeschette@deckers.comHead to the trails with Teva Mountain Running ClubGoleta, CA (April 3, 2006) – Leading outdoor footwear brand Teva (a division of Deckers Outdoor Corporation ...read more

Teva Fall 2008 - Performance Beyond the Water's Edge

For Immediate Release Contact: Jaime Eschette Public Relations Phone: 800-433-2537 x 178Email: jeschette@deckers.comTeva Fall 2008 - Performance Beyond The Water's EdgeGoleta, CA (January 14, 2008) – Outdoor footwear brand, Teva (a division of Deckers Outdoor Corporation, ...read more

Teva Utilizes eVent Waterproof Technology

Contact: Jaime EschettePublic Relations Phone: 800-433-2537 x 178Email: jeschette@deckers.comTeva Utilizes eVent Waterproof TechnologyGoleta, CA (January 7, 2008) – Outdoor footwear brand, Teva® (a division of Deckers Outdoor Corporation, NASDAQ: DECK), is proud to introduce ...read more

Teva Amps Up Product Team With Two New Hires

For Immediate ReleaseContact: Jaime Eschette, Teva Public Relations Phone: 800-433-2537 x 178Email: jeschette@deckers.comTeva Amps Up Product Team With Two New HiresGoleta, Calif. (August 24, 2007) – Teva (a division of Deckers Outdoor Corporation NASDAQ: DECK) is proud to ...read more

Teva Solidifies Management Team with New Global Marketing Director

For Immediate Release Contact: Jaime Eschette, Teva Public Relations Phone: 800-433-2537 x 178Email: jeschette@deckers.comTeva Solidifies Management Team with New Global Marketing DirectorGoleta, Calif. (January 12, 2009) – Teva® (a division of Deckers Outdoor Corporation ...read more

Teva Karnali Wraptor awarded 2007 “Best of Gear” from National Geo

For Immediate Release Contact: Jaime Eschette Public Relations Phone: 800-433-2537 x 178Email: jeschette@deckers.comTeva Karnali Wraptor awarded 2007 “Best of Gear” from National Geographic Adventure Magazine Goleta, CA (December 5, 2006) – Leading outdoor footwear brand, ...read more

Yahoo features Teva Mountain Games

FOR IMMEDIATE RELEASETEVA MOUNTAIN GAMES PRESENTED BY VOLKSWAGEN TO BE FEATURED ON YAHOO! Vail, Colo - May 25, 2006 - With more than 1,500 athletes competing in nearly 20 events over five days, it's a challenge to capture all the excitement and adventure of the Teva Mountain ...read more

Teva voyages down the Grand Canyon to capture their 2007 advertising c

For Immediate ReleaseContact: Jaime Eschette Public Relations Phone: 800-433-2537 x 178Email: jeschette@deckers.comTeva voyages down the Grand Canyon to capture their 2007 advertising campaign Teva partners on IMAX® film to raise awareness about water issues worldwide Goleta, CA ...read more

Vail Valley Foundation Acquires Teva Mountain Games

For Immediate Release November 10, 2008Media Contacts: John Dakin(970) 949-1999jdakin@vvf.orgJoel HeathUntraditional Marketing, inc970.926.4799 x11heath@untraditional.com VAIL VALLEY FOUNDATION ACQUIRES TEVA MOUNTAIN GAMESâ„¢ FROM UNTRADITIONAL MARKETINGVAIL, Colo., Nov. 10, 2007 ...read more