For Immediate Release
Contact: Jaime Eschette
Phone: 800-433-2537 x 178
Teva Renews Title Sponsorship of Mountain Games
Goleta, CA (January 7, 2008) â€“ Outdoor footwear brand, TevaÂ® (a division of Deckers Outdoor Corporation, NASDAQ: DECK), is proud to announce the extension of their commitment to the Teva Mountain Games. Teva has renewed a five-year sponsorship with the Mountain Games and will continue in their role as title sponsor of the country's largest celebration of mountain sport, soul and culture through 2012. The multi-sport lifestyle festival returns to Vail, Colorado, June 5-8, 2008 with over $100,000 in prize money.
â€œThe brand is committed to the Teva Mountain Games, the largest outdoor multi-sport competition in the nation, and we will continue to showcase our brand in action at this venue.â€ Says Pete Worley, Teva Brand President â€œFrom the mountain lifestyle to the heat of performance, the Teva Mountain Games brings authenticity, excitement and connection to our core consumers.â€
2,500 professional and amateur outdoor athletes from all over the world will converge upon the mountains and rivers of Vail to compete in seven sports and 21 disciplines including: kayaking, rafting, mountain biking, road cycling, paragliding, fly-fishing, trail running, and multi-sport racing. The Mountain Games lunar scene includes the â€œMountains of Musicâ€ festival in the Mud Village, Mountain Click â€“ an adventure photography competition, Filmmakers' Shootout, and the infamous Teva Mountain Ball. An estimated 1.4 million people will tune into the Teva Mountain Games on its national television and on-line broadcast.
â€œThis long-term alliance with Teva ensures the success of this iconic adventure event for years to come,â€ said Joel Heath, President of Untraditional Marketing owners and operators of the Teva Mountain Games. â€œIn the previous six years of our relationship, we have been able to create an authentic platform to elevate the heroes and lives of adventure sports and throw one heck of a party. I am looking forward to what we will do together in the next half of our decade together.â€
Founded in the early 1980's by a Colorado River guide, Teva pioneered the sport sandal category. For over 20 years on the river, in the canyons, and across the trails of the great outdoors athletes and enthusiasts have traveled the globe comfortably and confidently in Teva footwear.
About Untraditional Marketing, Inc:
Untraditional Marketing, Inc is a leader in event and partnership activation for the world's great adventure brands including the Teva Mountain Games. Untraditional Marketing (UM) is headquartered out of Vail, Colorado.
For more information on Teva's involvement with the Mountain Games or Teva product, please contact Jaime Eschette at 800-433-2537x178 or via e-mail at firstname.lastname@example.org.
Deckers Outdoor Corporation (NASDAQ: DECK) builds niche products into global lifestyle brands by designing and marketing innovative, functional and fashion-oriented footwear, developed for both high performance outdoor activities and everyday casual lifestyle use. The Company's products are offered under the Teva, Simple and Ugg brand names.