For Immediate Release
Contact: Jaime Eschette
Phone: 800-433-2537 x 178
Teva Karnali Wraptor awarded 2007 â€œBest of Gearâ€ from National Geographic Adventure Magazine
Goleta, CA (December 5, 2006) â€“ Leading outdoor footwear brand, Teva (a division of Deckers Outdoor Corporation NASDAQ: DECK), is proud to announce their second recognition of the Karnali Wraptor, this time as National Geographic Adventure â€œBest of Gearâ€ for 2007.
Revolutionary design, uncompromising fit â€“ Teva's new Karnali Wraptor brings unparalleled performance to the world of sport sandals. Patent-pending Drain Frame technology allows water to drain through the midsole, while Wraptor Fit Technology ensures a stable, secure ride wherever your adventures lead you.
The new patent-pending Drain Frame Technology provides exceptional ventilation and drainage. How does it work? The TPU Drain Frame platform wraps around the midsole creating anchor points that integrate into the upper strapping system allowing your foot to securely lock onto the bottom unit. This unique fit provides unparalleled stability without a weight penalty. Simultaneously, a series of drainage ports allow water to escape directly though the bottom of the shoe. A layer of monofilament mesh prevents debris from entering the bottom of the shoe, while still permitting water to drain out. Additionally, Drain Frame provides ventilation, to ensure maximum comfort in even the hottest environments.
â€œThe Drain Frame collection represents the culmination of everything Teva has learned over the past 20 years in the outdoor businessâ€ says Chris Hillyer, Teva Technical Product Line Manager. â€œWe're excited to raise the bar with the introduction of a technical product line so deeply rooted in our heritage.â€
The Karnali Wraptor also attained international attention when it received the award for design excellence at the Friedrichschafen OutDoor show in Germany on July 23rd. Some 153 entries from 21 different nations submitted for the award, sponsored by Messe Friedrichshafen in conjunction with the OutDoor 2006 trade fair (July 23â€“26). Conceived and organized by iF International Forum Design, this competition is dedicated to promoting outstanding design in the outdoor sector. An international jury of experts bestowed a total of 34 awards, including one Gold and six Silver Awards, for outstanding design achievements.
â€œWith the launch of our new Global directive to produce innovative products for the younger adrenalin seeking consumer, we are particularly proud to have received this acknowledgement.â€ Says Evan Mason, International VP of Europe. â€œThe Karnali Wraptor is a superb new product and the leading light in our new Spring 2007 collection.â€
Take a closer look at the Karnali Wraptor on www.teva.com or for more information on Teva products, please contact Jaime Eschette at 800-433-2537 x178 or via e-mail at email@example.com.
Deckers Outdoor Corporation (NASDAQ: DECK) builds niche products into global lifestyle brands by designing and marketing innovative, functional and fashion-oriented footwear, developed for both high performance outdoor activities and everyday casual lifestyle use. The Company's products are offered under the Teva, Simple and Ugg brand names.