For Immediate Release
Contact: Jaime Eschette
Phone: 800-433-2537 x 178
Teva Continues the Momentum into Fall 2007
Goleta, CA (December 1, 2006) â€“ The energy is up and the spirit of the outdoors is alive and ready to charge as Teva proudly introduces their Fall 2007 footwear line. Aptly named â€œ Teva Revolutionâ€, the collection continues to lead the way with innovation, performance and comfort leading the way.
After more than 20 years in the canyons and on the world's greatest trails, Teva introduces a comprehensive collection of footwear to take the outdoor athlete of today on any adventure year-around. â€œGO.DO.BE.â€ resides at the very heart of the Teva brand and provides inspiration to everyone inside the California based company. It also represents the active, action and relaxed aspects of the Teva consumer's lifestyle. Whether you are on the journey, performing at your best in the outdoors, or enjoying precious time to relax and recharge at the end of the day, the Teva 2007 line caters to all aspects of great outdoor living.
"For the outdoor-active consumer, Teva's Fall 2007 Footwear Collection draws on the rugged outdoor heritage of the Brand, offering a colorful and compelling array of new performance and lifestyle designs." Says Pete Worley, Teva Brand President.
Get ready, get set and GO this fall with the new Teva X-1 Classic. With sleek detailing and waterproof leather, these kicks will have you traveling in style wherever your adventures take you. Available in a variety of colors for men and women.
From trail running to adventure racing, expedition kayaking to canyoneering, Teva gives you the freedom to run wild. Set out for adventure in the new Ossagon or Talawa while feeling secure with WraptorTM Fit Technology. The Wraptor Shield eVent and Wraptor Stability eVent are loaded with special features to keep your feet dry and moving under the sloppiest of conditions. What ever your motivation to DO, Teva has you covered.
They say one man's trash is another man's treasure; Teva's new Curbside collection is stylish footwear you can feel good about. Built from reclaimed rubber outsoles and plastic bottle (PET) linings, give trash a second chance â€“ literally! Available in four new styles for woman and two new styles for men, the Curbside collection makes it easy to relax, unwind and BE in the moment.
Bring those little adventures along on the journey with Teva's kid collection. Adding four new styles to the Fall line-up, there is something for even the youngest adventurer at Teva.
â€œThe Fall 2007 line offers our core consumer performance and comfort footwear for all facets of the Go, Do, Be lifestyle. Teva is making a strong statement that we are a year round resource for outdoor footwear by extending proven water based product platforms into outdoor cross training footwear appropriate for a wide range of terrain and weather conditions.â€ Says Elizabeth Paterson, Product Director
For more information on Teva products, please contact Jaime Eschette at 800-433-2537 x178 or via e-mail at firstname.lastname@example.org.
Deckers Outdoor Corporation (NASDAQ: DECK) builds niche products into global lifestyle brands by designing and marketing innovative, functional and fashion-oriented footwear, developed for both high performance outdoor activities and everyday casual lifestyle use. The Company's products are offered under the Teva, Simple and Ugg brand names.