Teva Launches Multi-Sport Product With Attitude - SNEWS

Teva Launches Multi-Sport Product With Attitude

Goleta, CA (January 1, 2009) – For the Fall 2009 season, the leading outdoor footwear company, Teva® (a division of Deckers Outdoor Corporation NASDAQGS: DECK) is introducing a multi-sport product….with an edge. Say hello to the B-1.
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For Immediate Release

Contact: Jaime Eschette
Public Relations
Phone: 800-433-2537 x 178
Email: jeschette@deckers.com

Teva Launches Multi-Sport Product With Attitude

Goleta, CA (January 1, 2009) – For the Fall 2009 season, the leading outdoor footwear company, Teva® (a division of Deckers Outdoor Corporation NASDAQGS: DECK) is introducing a multi-sport product….with an edge. Say hello to the B-1.

Featuring a Vibram® outsole designed specifically for the new style, the B-1 will keep you grounded over various types of terrain. Add to that a molded sockliner equipped with enhanced comfort foam technology, medial posting for stability, a nylon shank for rigidity and a external Shoc Pad™ for comfort; the B-1 was undeniably built with performance in mind.

“The Teva Mountain Games provides the perfect platform to research what some of the top athletes in the outdoors are looking for in performance based footwear.” says Chris Hillyer, Teva Product Line Manager – Performance “Taking in to account the various arenas in which individuals are performing in the outdoors and combining the right technology with the right aesthetic, the new B-1 is a progressive addition to our '09 assortment.”

Debuting in June at the 2009 Teva Mountain Games in Vail, CO; the B-1 will be available in a special limited edition while supplies last. Or, you'll be able to find the inline B-1 collection at select Teva retailers starting in July 2009.

For more information on Teva products, please contact Jaime Eschette at 800-433-2537 x178 or via e-mail at jeschette@deckers.com.

Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, TSUBO®, and Deckers® Brand are registered trademarks of Deckers Outdoor Corporation.

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