BOSTON, September 11, 2009 – New Balance announced today that Trail Runner magazine has named the New Balance 100 racing flat a “2009 Editor's Choice Award†winner for best racer.Editors praise the 100 for its support, protection, ground-gripping foot placements and a ...read more
BOSTON, August 5, 2009 – New Balance announced today that the New Balance 920 water shoe received a 2009 Bronze IDEA (International Design Excellence Award) in the Personal Accessories category from the Industrial Designers Society of America (IDSA). The IDEA program is a ...read more
BOSTON, June 16, 2009 – This week, New Balance, the only athletic company that still produces footwear in the United States, launches a national celebration of its domestic manufacturing workforce through an on-line documentary and awareness campaign.“We made our first pair ...read more
BOSTON, May 28, 2009 – On Wednesday, June 3, 2009, New Balance, a brand with more than 100 years of heritage in running, will join thousands of runners across the nation to commemorate inaugural National Running Day. New Balance will highlight National Running Day through ...read more
BOSTON, May 27, 2009 – New Balance, a leading global manufacturer of performance footwear and apparel, announced today that Team New Balance runner Khalid Khannouchi, two time world record holder and current U.S. marathon record holder, is recovering well from recent foot ...read more
New Balance announced this week that Jim Tompkins, President & COO at New Balance, will depart the company in early June. "My time with New Balance has been a great experience," says Jim Tompkins. "I have had a lot of fun and am proud of the tremendous progress we have made over ...read more
BOSTON, March 5, 2009 – Global athletic leader New Balance debuts a brand campaign this month that reinforces the brand’s heritage in performance running and introduces its Total Fit™ philosophy, the complete dedication to achieving the perfect fit. The Total Fit™ campaign ...read more
BOSTON August 12, 2008 – Boston-based New Balance announced today that they have signed on three outdoor athletic enthusiasts to join the brand's larger “Team New Balance.†Trail runners Kyle Skaggs, and Anton Krupicka and freestyle kayaker Ruth Gordon, have all signed on ...read more
BOSTON, May 27, 2008 – New Balance announced today that Health magazine has named the New Balance 768 women's running shoe a “2008 America's Healthiest Fitness Award†winner for best running shoe in the Footwear category. The 768 receives “top marks for cushioning, ...read more
New Balance 903 Named "Editor's Choice" By Runner's WorldBOSTON, May 5, 2008 – Runner's World, the worldwide authority on running information, has named the New Balance 903 lightweight running shoe an “Editor's Choice†award winner in its June 2008 Running Shoe Guide. A low ...read more
New Balance Named Presenting Sponsor of ZOOMA Women's Race SeriesApril 10, 2008 – Washington, D.C. ZOOMA Women's Race Series, a new national series of women's running events, announced today that New Balance will be the presenting sponsor of the 2008 race series. New Balance ...read more
BOSTON, February 12, 2008 – This Fall, New Balance will be the first major athletic shoe brand to offer a performance running shoe specifically designed and engineered for mid-foot strike runners. This style, the MR/WR800, will debut in August 2008 and is the recommended ...read more
BOSTON, January 30, 2007 – New Balance Athletic Shoe, Inc. will refocus the brand's long-time commitment to dedicated runners with the launch of the NBx campaign for 2007. This multi-faceted campaign will include print advertising, online elements, outdoor (guerilla ...read more
Boston-based New Balance Athletic Shoe, Inc. announced today a new strategic partnership with W.L. Gore & Associates, the maker of GORE-TEX® Guaranteed to Keep You Dry® fabrics. The partnership comes as New Balance launches its Outdoor initiative at the Winter Outdoor Retailer ...read more