New Balance Celebrates Inaugural National Running Day on June 3

On Wednesday, June 3, 2009, New Balance, a brand with more than 100 years of heritage in running, will join thousands of runners across the nation to commemorate inaugural National Running Day.
Author:
Updated:
Original:

BOSTON, May 28, 2009 – On Wednesday, June 3, 2009, New Balance, a brand with more than 100 years of heritage in running, will join thousands of runners across the nation to commemorate inaugural National Running Day.

New Balance will highlight National Running Day through content on the brand's website newbalance.com and Facebook fan page. National Running Day will be featured under the Running section with a link to the official website at www.runningday.org. New Balance's Facebook fan page will include links to share with friends, banner highlights, and an "events" listing for National Running Day to encourage runners to share the day with their friends. New Balance will also offer NB-branded "I Ran Today!" buttons/flair for participants to download through the brand's Facebook fan page.
Boston-based New Balance will commemorate National Running Day internally with a 5K fun run along the Charles River for associates led by Team New Balance runners. Associates at each of the brand's New England facilities will receive running logs, an “I Ran Today” sticker, as well as nutrition and training tips.

“We are proud to celebrate National Running Day to showcase our brand's long-time love of running,” says Dan Green, New Balance integrated marketing associate, running. “Through our interactive program and associate activities, we are excited to join thousands of runners across America in highlighting the healthy, positive benefits of running.”

Earlier this year, the United States running industry announced an unprecedented, unified effort to launch the inaugural National Running Day on Wednesday, June 3, to nationally and locally promote running as a healthy, easy, and accessible form of exercise. Across the country, the day will celebrate the benefits of running as part of a healthy and active lifestyle aimed at combating some of today's most pressing health issues. Find more inaugural National Running Day information at: www.RunningDay.org

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4000 people around the globe, and in 2008 reported worldwide sales of $1.64 billion. For more information please visit http://www.newbalance.com.

###

Related

National Running Day Declared for June 3

In celebration of the inaugural National Running Day, running organizations and enthusiasts alike are planning local events on Wednesday, June 3, to encourage Americans of all ages and fitness levels to lace up their shoes, go for a run, and invite a friend to join them. Now is ...read more

New Balance Debuts a Mid-foot Strike Running Shoe

BOSTON, February 12, 2008 – This Fall, New Balance will be the first major athletic shoe brand to offer a performance running shoe specifically designed and engineered for mid-foot strike runners. This style, the MR/WR800, will debut in August 2008 and is the recommended ...read more

New Balance Celebrates Its Shoemaking Heritage

BOSTON, June 16, 2009 – This week, New Balance, the only athletic company that still produces footwear in the United States, launches a national celebration of its domestic manufacturing workforce through an on-line documentary and awareness campaign.“We made our first pair ...read more

New Balance 903 Receives "Editors Choice" award

New Balance 903 Named "Editor's Choice" By Runner's WorldBOSTON, May 5, 2008 – Runner's World, the worldwide authority on running information, has named the New Balance 903 lightweight running shoe an “Editor's Choice” award winner in its June 2008 Running Shoe Guide. A low ...read more

New Balance 768 Named "Best Running Shoe" by Health Magazine

BOSTON, May 27, 2008 – New Balance announced today that Health magazine has named the New Balance 768 women's running shoe a “2008 America's Healthiest Fitness Award” winner for best running shoe in the Footwear category. The 768 receives “top marks for cushioning, ...read more

New Balance Named Presenting Sponsor of ZOOMA Women's Race Series

New Balance Named Presenting Sponsor of ZOOMA Women's Race SeriesApril 10, 2008 – Washington, D.C. ZOOMA Women's Race Series, a new national series of women's running events, announced today that New Balance will be the presenting sponsor of the 2008 race series. New Balance ...read more

TotalFit-NB-Ad-09.jpg

New Balance Launches "Total Fit" Global Brand Campaign

BOSTON, March 5, 2009 – Global athletic leader New Balance debuts a brand campaign this month that reinforces the brand’s heritage in performance running and introduces its Total Fit™ philosophy, the complete dedication to achieving the perfect fit. The Total Fit™ campaign ...read more

New Balance Refocuses Commitment to Runner with Launch of NBx Campaign

BOSTON, January 30, 2007 – New Balance Athletic Shoe, Inc. will refocus the brand's long-time commitment to dedicated runners with the launch of the NBx campaign for 2007. This multi-faceted campaign will include print advertising, online elements, outdoor (guerilla ...read more

New Balance Creates Team of Outdoor Ambassadors

BOSTON August 12, 2008 – Boston-based New Balance announced today that they have signed on three outdoor athletic enthusiasts to join the brand's larger “Team New Balance.” Trail runners Kyle Skaggs, and Anton Krupicka and freestyle kayaker Ruth Gordon, have all signed on ...read more