FITS named official sock provider for the GoPro Mountain Games, Birds of Prey World Cup, and others

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FITS® Partners with Vail Valley Foundation

FITS named official sock provider for the GoPro Mountain Games, Birds of Prey World Cup, and others

Niota, TN (March 19, 2013)—FITS®, the manufacturer of premium performance and lifestyle sockwear, is proud to have the opportunity to pamper the feet of world class athletes, celebrities, and musicians with FITS American-Made legendary fitting socks. Today announcing a new partnership with the Vail Valley Foundation (VVF), FITS is honored to be named the Official Sock of the GoPro Mountain Games, Birds of Prey World Cup Ski Race, USA Pro Cycling Challenge, American Ski Classic, and Vail’s popular Bud Light Hot Summer Nights Concert Series.

The Vail Valley Foundation is a not-for-profit organization dedicated to sustaining and enhancing the quality of life in the Vail Valley through the arts, athletics and educational programs. Over the last 33 years, VVF has produced world-class events such as the Korbel American Ski Classic, Summer GoPro Mountain Games and the Birds of Prey World Cup Ski Race. The new partnership with FITS will include sock donations to all athletes, musicians, and participants of these events as well as on-site brand activation, social media promotion, and everyone’s favorite: audience give-aways.

“FITS is very pleased to be named the Official Sock Provider of the world-class events managed by Vail Valley Foundation,” said Heather Lingerfelt, Director of Sales at FITS, “We’re excited for all the Mountain Game athletes, World Cup skiers, and everyone else associated with VVF programs to experience some very very happy feet.”

“We are excited to welcome FITS to the Vail Valley Foundation family,” explained Ceil Folz, president of the Vail Valley Foundation. “We know it all starts with our feet and, with FITS’ rich American manufacturing history and top-of-the-line sock offering, we couldn’t be happier to have FITS join not only our overall sponsor community, but some key events in our portfolio as well.”

FITS partnership with VVF as the Official Sock Provider is effective immediately, with the inaugural event coming in the form of this week’s Korbel American Ski Classic, March 19-23 in Vail, CO.

About FITS
FITS is a premium sock brand manufactured at Crescent Sock Company in Niota TN. Established 111 years ago, Crescent is the oldest continually operated family run hosiery mill in the United States. FITS incorporates innovative, proprietary engineering and technology to create the most comfortable, best fitting sock in the world. FITS are distributed in over 300 retail outlets around the country and on-line. Contact FITS at 1-855-855-6460 or at

Media Contact:
Chris Dickey
Purple Orange Brand Communications