FITS named official sock provider for the GoPro Mountain Games, Birds of Prey World Cup, and others

Author:
Updated:
Original:
new fits logo low rez

FITS® Partners with Vail Valley Foundation

FITS named official sock provider for the GoPro Mountain Games, Birds of Prey World Cup, and others

Niota, TN (March 19, 2013)—FITS®, the manufacturer of premium performance and lifestyle sockwear, is proud to have the opportunity to pamper the feet of world class athletes, celebrities, and musicians with FITS American-Made legendary fitting socks. Today announcing a new partnership with the Vail Valley Foundation (VVF), FITS is honored to be named the Official Sock of the GoPro Mountain Games, Birds of Prey World Cup Ski Race, USA Pro Cycling Challenge, American Ski Classic, and Vail’s popular Bud Light Hot Summer Nights Concert Series.

The Vail Valley Foundation is a not-for-profit organization dedicated to sustaining and enhancing the quality of life in the Vail Valley through the arts, athletics and educational programs. Over the last 33 years, VVF has produced world-class events such as the Korbel American Ski Classic, Summer GoPro Mountain Games and the Birds of Prey World Cup Ski Race. The new partnership with FITS will include sock donations to all athletes, musicians, and participants of these events as well as on-site brand activation, social media promotion, and everyone’s favorite: audience give-aways.

“FITS is very pleased to be named the Official Sock Provider of the world-class events managed by Vail Valley Foundation,” said Heather Lingerfelt, Director of Sales at FITS, “We’re excited for all the Mountain Game athletes, World Cup skiers, and everyone else associated with VVF programs to experience some very very happy feet.”

“We are excited to welcome FITS to the Vail Valley Foundation family,” explained Ceil Folz, president of the Vail Valley Foundation. “We know it all starts with our feet and, with FITS’ rich American manufacturing history and top-of-the-line sock offering, we couldn’t be happier to have FITS join not only our overall sponsor community, but some key events in our portfolio as well.”

FITS partnership with VVF as the Official Sock Provider is effective immediately, with the inaugural event coming in the form of this week’s Korbel American Ski Classic, March 19-23 in Vail, CO.

About FITS
FITS is a premium sock brand manufactured at Crescent Sock Company in Niota TN. Established 111 years ago, Crescent is the oldest continually operated family run hosiery mill in the United States. FITS incorporates innovative, proprietary engineering and technology to create the most comfortable, best fitting sock in the world. FITS are distributed in over 300 retail outlets around the country and on-line. Contact FITS at 1-855-855-6460 or at fitssock.com

Media Contact:
Chris Dickey
Purple Orange Brand Communications
chris.dickey@purpleorangepr.com
307.413.8667

Related

FITS® Official Sock of GoPro Mountain Games

FITS® Official Sock of GoPro Mountain Games FITS will treat the feet of athletes and spectators alike at the 2014 Summer GoPro Mountain Games Niota, TN (May 21, 2014)—FITS®, an American manufacturer of premium performance and lifestyle sockwear, is proud to have the opportunity ...read more

FITS® Again Named the Official Sock of GoPro® Mountain Games

FITS® Again Named the Official Sock of GoPro® Mountain Games Niota, TN (June 1, 2015)—FITS®, an American brand of premium performance and lifestyle sock wear, is proud to again have the opportunity to pamper the feet of world class athletes, sponsors, and spectators at the 2015 ...read more

new fits logo low rez

FITS® Provides Socks For USA Pro Challenge's Vail Time Trial

FITS® Partners with Vail Valley Foundation to Support the USA Pro Challenge Stage 6: Vail Time Trial Niota, TN (August 20, 2014)— FITS®, the manufacturer of premium performance and lifestyle sockwear, is excited to help support the world’s most elite cycling athletes at Stage 6 ...read more

World Cup Bouldering Returns to Vail’s GoPro Mountain Games

(VAIL, Colorado)–The 2014 GoPro Mountain Games will be center stage for the best competitive climbers in the world when the International Federation of Sport Climbing (IFSC) Bouldering World Cup hits Vail this summer. An international field of climbing superstars will face off on ...read more

Image placeholder title

Darn Tough Vermont Named Official Sock Sponsor of Special Olympics Vermont’s 2014 Winter Games

FOR IMMEDIATE RELEASE: February 24, 2014 Media ContactAnya FransPMG Public Relations(802) 862 3929 ext. 118anya@peoplemakinggood.com Darn Tough Vermont Named Official Sock Sponsor of Special Olympics Vermont’s 2014 Winter Games – Darn Tough Donates 250 Pairs of Socks to Vermont ...read more

Top Active Lifestyle and Outdoor Brands Partner with GoPro Mountain Games

May 14, 2014 (Vail, Colo.)—For 12 years, the Mountain Games in Vail has teamed up with leading outdoor brands to produce the country’s largest celebration of mountain sports and culture. The Vail Valley Foundation, organizer of the annual event, is pleased to welcome many ...read more

new-fits-logo-low-res

FITS® Full Contact FIT® Delivers The Perfect Fitting Sock, Every Time

If They Don’t Fit, What’s The Point? FITS® Full Contact FIT® Delivers The Perfect Fitting Sock, Every Time Niota, TN (Aug 4, 2014)—Ask any hiker, mountaineer, or runner: there is nothing more appreciated than a good sock. A poorly fitting sock can quickly ruin the deepest of ...read more

GoPro Mountain Games Searching for the “Ultimate Mountain Dog”

The GoPro Mountains Games, the country’s largest celebration of athletes, music, art and mountain lifestyle, is also one of the most canine friendly festivals of the summer. The Vail Valley Foundation, organizers of the annual event, are searching for the Ultimate Mountain Dog ...read more

World Cup boulderer Alex Puccio joins SCARPA as athlete ambassador

BOULDER, Colo. – Alex Puccio, one of the most accomplished boulderers in the world, will join the athlete ambassador roster for SCARPA, the Italian-based manufacturer of rock shoes and footwear for the full range of mountain sports, starting this month. Puccio will use SCARPA ...read more