Deuter kicks off Leave No Trace partnership with 'Aug-toberfest' at Outdoor Retailer

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Deuter USA, the U.S. distributor of one of the leading international technical pack brands, has entered into partnership with the leading voice for the responsible use of our wild lands, The Leave No Trace Center for Outdoor Ethics (LNT). The partnership seeks to deepen the commitment Deuter USA has to promoting the use of public lands for recreation while at the same time protecting them for generations to come.

To kick off its relationship with Leave No Trace, Deuter will offer attendees of the upcoming Outdoor Retailer Summer Market Show two fun ways to show their support. On Thursday, Aug. 6, Deuter will play host to an “Aug-toberfest” in its booth (#4001) from 4:30 to 6 p.m. For a $10 donation, party goers receive a German beer stein (filled with beer), an authentic German pretzel and entry into a raffle for a prize-packed filled Deuter backpack. The party will be easy to find: Just follow the sounds of the Old World music from Salzburger Echo and look for folks sporting lederhosen.

Both at Thursday’s party, and from 4-6 p.m. each day of ORSM, Deuter will be selling their ACT Trail packs in both 28 and 30-liter sizes The special OR fundraising price for these packs is $50 – a significant savings from their $129 MSRP. The packs will be on sale in the Deuter booth, and all proceeds are earmarked for Leave No Trace.

“Located along the Front Range of the Rockies in Longmont, CO, we at Deuter are in constant use of the abundant recreational lands around us,” explains Becky Marcelliano, Marketing Manager at Deuter USA. “As a company actively encouraging the use of such lands it’s our responsibility to contribute to their preservation and protection so they’ll be as enjoyable in the future as they are today.”

Leave No Trace is a membership-based educational and advocacy organization promoting best practices for the use of public lands. Their mission is to foster the long-term health of the natural world by advocating for standard patterns of use to minimize the impacts of human recreation.

The partnership is taking many forms. Deuter USA is directly supporting Leave No Trace and the Subaru Traveling Trainers as they make their way around the country educating and advocating the 7 Leave No Trace principles. Additionally, Deuter is providing technical packs to LNT employees who are taking their mission into the backcountry around the country including in national and state parks. Lastly, Deuter and LNT are working with key retailers to create an initial touch point for outdoor enthusiasts to become aware of and be educated about LNT principles at the point of sale.

For more information on Deuter packs please visit deuter.com. Media inquiries concerning Deuter and the Leave No Trace Center for Outdoor Ethics partnership can be directed to Patrick Brown at patrick@palemorning.com.

About Deuter:

Deuter Sport GmbH of Gersthofen, Germany, celebrated its 110th year in 2008 and is one of the leading international technical pack brands. Deuter’s major focus is on the development and sales of innovative, high quality and multi-use packs. Deuter’s current strength in pack innovation is the ventilated Aircomfort back system they have developed and refined over the last 24 years, as well as their complete line of child carriers. Since establishing a subsidiary in Longmont, Colorado, in 2001, Deuter has made a significant impact in the U.S. market. Deuter USA, Inc. has more than 600 specialty accounts and has been recognized by its retailers as one of the top backpack brands in the industry. For more information, please visit www.deuter.com

About Leave No Trace:

The member-driven Leave No Trace Center for Outdoor Ethics teaches people of all ages how to enjoy the outdoors responsibly, and is the most widely accepted outdoor ethics program used on public lands. Through relevant and targeted education, research and outreach, the Center ensures the long-term health of our natural world. In its simplest form, Leave No Trace is about making good decisions to protect the world around you - the world we all enjoy.

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