Craghoppers Hires Bill Lockwood as National Sales Director

Bill Lockwood

Regatta Brands is proud to announce the hiring of Bill Lockwood as National Sales Director, for Craghoppers World Travel Clothing and Dare 2b technical mountain apparel, effective immediately.

An integral part of the Sales team, Lockwood will be managing all national sales reps, increasing distribution for both brands in North America, helping to develop strong brand loyalty, in-store presence and managing seasonal key account business plans and business development, as well as leveraging the new relationship between Craghoppers and National Geographic at retail.

Lockwood comes to Craghoppers with a distinguished resume, built on experience in the outdoor and apparel categories, including key leadership positions most recently at American Rec, where he helped grow the brand through multiple channels.

 “We are excited to add Bill to the Craghoppers team. He has a great combination of broad experience in our core markets, a strong sales background and a demeanor that will mesh well with the culture at Craghoppers,” said Lindsey Hayes, President at Craghoppers North America. “Bill is dedicated and disciplined, with an education in math and physics, plus, he loves hockey.”

“I am thrilled to be joining the Craghoppers and Dare 2b brands during this exciting time of expansion in North America. My experience ties in well, and am really excited about the growth opportunities and partnerships that lie ahead," said Lockwood.

About Craghoppers

Created more than 40 years ago in the United Kingdom and tested by some of the world’s toughest hikers, climbers and outdoor enthusiasts, today Craghoppers is part of the family owned Regatta Group with 20,000 stores in 30 countries.

The United States Craghoppers launch includes premium, performance products for hiking, climbing, camping and all kinds of recreational travel. Brand lines include Craghoppers, Bear Grylls by Craghoppers and NosiLife, the world’s most extensive line of insect-repellent clothing.

About Dare 2b

Dare 2B is a mountain sports brand offering innovative and fashionable ski and sportswear to those who are all about having fun on the mountain. Urmston-based in the UK, Dare 2b is family-owned with over 80 years and three generations’ experience in making high quality waterproofs. 

The Dare 2b brand was established in 1999 and is today widely sold throughout Europe. The company employs more than 400 people and exports to more than 30 countries with dedicated sales offices in France, Belgium, Germany, Holland and Spain. (