Conservation Alliance Raises $40K at Outdoor Retailer Winter Market

The Conservation Alliance organized special promotions with 15 member companies at the January Outdoor Retailer trade show that raised $40,000 during the four-day event.

The Conservation Alliance organized special promotions with 15 member companies at the January Outdoor Retailer trade show that raised $40,000 during the four-day event. In most cases, the members hosted booth events and sold product to benefit the Alliance.

Companies that hosted events are: Black Diamond; Brooks Running; CamelBak; Canada Goose; Columbia; Dansko; Eagle Creek; Grabber Warmers; Horny Toad; Montrail; NEMO Equipment; Osprey Packs; prAna; Ruff Wear; Stanley; and Timex.

“We are honored that our member choose to support our conservation efforts with these creative fundraising events,” said John Sterling, Conservation Alliance Executive Director. “We also hope those members derive some branding benefit from partnering in this way.”

During the show, The Conservation Alliance celebrated the conclusion of its most productive year yet. In 2009, the organization contributed $900,000 to conservation organizations. Alliance grantees in turn delivered 21 conservation victories, protecting 10.5 million acres of land and 1000 miles of rivers, removing one dam, and purchasing one climbing area.

“Our members understand that now is the time to invest in conservation,” said Sterling. “We look forward to working with more of our members to host fundraising events like this.”

The Conservation Alliance is starting now to organize promotions for the Summer Outdoor Retailer Show. Members interested in participating should contact Krissy Moehl (; 206.268.0649).

About the Conservation Alliance:

The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $7 million to grassroots environmental groups. Alliance funding has helped save over 49 million acres of wildlands; 27 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, see


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