Conservation Alliance Adds Staff

Responding to the demands of a growing membership, The Conservation Alliance has added a second full-time staff position.

Responding to the demands of a growing membership, The Conservation Alliance has added a second full-time staff position. Krissy Moehl started in early November as the Alliance's new Program Associate. She will focus her time on communications, marketing, and membership services.

Moehl has worked in marketing positions in the outdoor industry for more than six years, first with Montrail and more recently with Nathan.

“Krissy brings a strong marketing and communications background to our small team,” said John Sterling, Conservation Alliance Executive Director. “She will lead our effort to help our growing membership get the most out of their participation in the Alliance.”

The Conservation Alliance has doubled its membership over the past three years, placing more demands on staff to meet member needs. In 2008, the Alliance will offer members a new marketing toolkit designed to help them better communicate their involvement in the Alliance's work to protect North America's wild lands and rivers.

“I am excited for the opportunity to remain close the outdoor industry in this new capacity. Working with the Conservation Alliance brings new challenge, avenues for exploration and growth. I look forward to engaging our members and serving the Board of Directors.” Moehl said of her new position.

In addition to her marketing background, Moehl is a world-class ultrarunner and an endurance ambassador for Patagonia, Inc.

“Conservation work can take time and patience,” said Sterling. “We're excited to have an endurance specialist on our team.”

About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $6 million to grassroots environmental groups. Alliance funding has helped save over 36 million acres of wildlands; 25 dams have either been stopped or removed; and the group helped preserve access to more than 16,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, see

John Sterling

Kristin Carpenter-Ogden


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