Bliz Active Eyewear Selected by VuMedi Cycling Team

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June 15, 2015: Sun Valley, Idaho & San Francisco, CA

Bliz Active Eyewear is pleased to be the eyewear of choice for the VuMedi Cycling Team.

Why Bliz? Speed Based Design Keeps Athletes Focused!


Bliz is the VuMedi cycling team’s eyewear choice because Bliz’s Speed Based Design ensures the team can keep focused in every ride and every race. The team’s Bliz Velo XT and Velo XT Small Face glasses are engineered for high speed (back-down, heads-up) sports like cycling with maximized eye coverage, air deflection and high frame positioning. Athletes on Bliz won 25 Medals in Sochi Olympic Games. Bliz, from Gothenburg Sweden, is Scandinavia’s #1 eyewear brand and growing rapidly in the US.

VuMedi Team director A.J. Kennedy states “The athletes love their Bliz. With small face and regular face models and also infinite arm and nose piece adjustments each athlete can have perfect fit. Once they put them on, they forget about them and can just go about riding and racing with perfect vision without any fussing with their frames and lenses. VuMedi is thrilled to partner with Bliz and we look forward to help grow the Bliz brand on the Cycling scene here in North America. ”

 Bliz America President Andrew Gerlach states, ‘We are pleased to be working with the VuMedi cycling program. While Bliz is a huge brand in winter sports we are, thus far, lesser known in cycling. We aim to change that by providing up and coming cycling teams like VuMedi with the advantage of our speed based Bliz Active Eyewear.

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Andrew Gerlach

Bliz America