Balega International Hires Ben Hernandez as Brand Manager


Hickory, N.C. (May 13, 2013) –Balega International, a leading performance sock brand in the American run specialty market, announces a new addition to its team with new hire Ben Hernandez. Hernandez holds the position of Brand Manager, and will primarily focus on managing the brand’s presence within key retailer Fleet Feet Sports.

Tanya Pictor, Balega’s Director of Sales and Marketing, stated “Ben is a great fit – he is passionate about the sport, understands the retail environment and loves what the Balega brand stands for. We’re thrilled to have him on the team, and confident in his ability to progress Balega’s solid relationship with Fleet Feet Sports.”

In partnership with Fleet Feet, Hernandez will coordinate employee training, merchandising, in-store promotions and event sponsorship. Prior to joining Balega, Hernandez managed several specialty running stores. Based out of North Carolina, Ben will chronicle his travels on Balega’s blog,

About Balega Sports International

A leading performance sock brand in the American run specialty market, Balega is a designer and manufacturer of technical performance socks. A proud American-South African initiative, the company develops all of its product at a South African production facility utilzing the best performance yarns produced in the United States. Crafted for a superior fit and unbelievable comfort, Balega is commited to the technical excellence, quality and performance offered in Balega socks. For more information visit

Contact: Meghan Grabow

Verde PR & Consulting



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