To Build New Fulfillment Center in Virginia

Customer service comes first as establishes facility to speed delivery and lower shipping costs for Eastern U.S. customers

PARK CITY, Utah (Oct. 11, 2011) – Virginia is for (gear) lovers. That’s what specialty online retailer of premium outdoor gear,, is banking on as it settles in below the Mason-Dixon line and breaks ground on its new East Coast fulfillment center.

“We started small in Utah, and Utah has been our operations base for 14 years. Amazing customer service and blisteringly fast fulfillment are two cornerstones of our business, and as we’ve grown, it has become very clear to us that to serve our customers nationwide, we need an East Coast fulfillment center,” said Jill Layfield, CEO of “When deciding on a location, Virginia just made sense. It’s not only a strategically viable location operationally, it’s a beautiful place where outdoor sports are part of the lifestyle, and that’s important to us.”

When opens its East Coast center’s doors in summer 2012, the company will elevate its efficiency of providing seamless customer service and speedy order fulfillment. Approximately the same size as the company’s current fulfillment center in West Valley City, Utah, the Christiansburg, Va. (Montgomery County) facility will be an additional staging area for gear from all 10 specialty retail stores, housing premium product from more than 1,000 manufacturers. It will also be home to more than 200 new employees.

“ is a well-known outdoor retailer, and I am thrilled they have selected Virginia as home to their East-Coast operations with a significant investment in our community,” said Virginia Governor Bob McDonnell. “Montgomery County is a progressive, technology-driven community that provides numerous outdoor recreational opportunities to its residents due to the proximity to the Appalachian Trail and the Washington-Jefferson National Forest. will be right at home here. I know they will find no shortage of customers in the region, and they’ll have no problem finding motivated, innovative and dynamic Virginia employees who identify with, and are passionate about, their mission and vision.”