Backbone Media Saddles Up for Diamondback Bicycles Public Relations - SNEWS

Backbone Media Saddles Up for Diamondback Bicycles Public Relations


KENT, Wash. (January 26, 2015) — Diamondback Bicycles, one of North America’s most well-known and respected cycling brands, has chosen Backbone Media as its North American public relations agency of record.

Founded in Camarillo, California, in 1978, Diamondback has almost 40 years of knowledge and experience and is consistently moving the needle with innovative designs spanning the mountain, road, youth, and city categories.

"Backbone Media’s track record of amplifying active lifestyle brands and cultivating deep, lasting connections with mainstream and endemic markets alike makes this a perfect partnership," says Steven Westover, Diamondback director of marketing.

Diamondback has enjoyed consistent growth in sales and market share in recent years and is positioned for continued success. In 2014 Bicycling Magazine recognized the women's Airén 4 Carbon road bike as an Editor's Choice. In the coming year Diamondback will launch new technologies and customer support initiatives that will further establish the brand as a category leader. 

"Like so many other people, my very first bike was a Diamondback," says Ian Anderson, PR director at Backbone Media. "Diamondback has an amazing heritage and it continues to innovate with a range of bikes that offers everything from accessibility to high performance. Diamondback has big plans for 2016 and beyond—we're excited to help tell their story."

About Diamondback Bicycles: Born in Camarillo, California, in 1978 and today based in Kent, Washington, Diamondback designs and builds performance bicycles for every rider at every level. With roots in the BMX world, and ongoing innovations in road, triathlon, and full-suspension mountain technologies, Diamondback continues to build a legacy of quality, service, and community. For more about Diamondback Bicycles, visit

About Backbone Media: Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 16 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming. For more about Backbone Media, visit