Astral Expands Asheville Team with the Addition of Digital Media Coordinator

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Asheville, NC – Astral is proud to announce Ty Caldwell as the newest addition to their marketing team. Starting this March, Caldwell will be taking on the role of Social Media Marketing Coordinator and Marketing Department Assistant. 

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 Growing up in the paddling scene and close to Astral’s headquarters in Asheville, NC, Caldwell has been on Astral’s radar for a few years. As a regional athlete he has paddled for Astral since 2011 and has always endorsed Astral products while working at the Nantahala Outdoor Center.

 Caldwell received his degree in Graphic Art and Imaging Technology from Appalachian State University in Boone, NC. While at Appalachian State, he also studied the local watershed and grew as an experienced kayaker. 

 Astral’s General Manager Yonton Mehler commented, "Ty is a super energetic guy and is genuinely excited about marketing and brand promotion. His good attitude and graphic design skills are going to be a really great addition to our marketing team."

 Caldwell is based in Western North Carolina and can be found wherever there is water. Look for Ty this summer on your local runs.

 About Astral:

Founded in 2002, Astral leads the life vest industry in innovative design and responsible manufacturing. Expanding on its commitment to serving core outdoor enthusiasts, Astral now offers award-winning footwear and an innovative collection of products made from industry scrap materials. Astral operates out of three locations worldwide: North Carolina, Vietnam, and Bali. For more information about Astral and its new footwear line, see astraldesigns.com or contact Mandy Gresham Giles at mandy@darbycommunications.com.

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