Anomaly Action Sports Adds Jeff Gilberti to Executive Team
Company to introduce new protection technologies for bike and snow sports enthusiasts at upcoming Interbike trade show
NEW BOSTON, N.H. - Sept. 14, 2016 - Anomaly Action Sports, the athlete-born, passion-driven company that designs and produces high-end helmets, eyewear and body armor under the brand names Shred Optics and Slytech Protection, today announced the addition of Jeff Gilberti to its executive team, in the newly-created position of executive vice president of business development.
Gilberti, a well-regarded veteran of the bike and snow sports industries, will direct Anomaly's North American sales efforts and work closely with its board on strategic decisions related to product development, marketing, sales, business strategy and execution.
"What drew me to Anomaly's Shred and Slytech brands is their focus on developing best-in-class technologies and their mission to create an outstanding, customer-focused operation," said Gilberti. "I was compelled to join this great young company because of the spirit, drive, and commitment of each of the individuals in the organization."
Most recently Gilberti served as senior vice president at Fox Head. He also held senior positions at Toms Eyewear, Burton Snowboards' Anon Optics and RED Helmet divisions, Spy Optics, and Smith Optics.
"We couldn't be more excited to add Jeff to our team of executives," says co-founder and Chairman Ted Ligety. "His experience and knowledge of our space are incredible."
"There could not be a better time for Jeff to be joining our company," adds co-founder and CEO Carlo Salmini. "We have an amazing plan that will set us apart and we look forward to Jeff's contribution to make Shred and Slytech the brands of the future."
Olympic gold medalist and world champion alpine skier Ligety and Massachusetts Institute of Technology-educated Salmini formed Anomaly Action Sports in 2006.
At next week's Interbike trade show in Las Vegas, Nev., Shred will be debut three new helmets using the company's patented Infinite R.A.A.™ system, which minimizes the effects of rotational accelerations to the head during impact, and introduce other proprietary distortion- and fog-free eyewear designs.
Slytech will launch its Vest Backpro Flexi XT Trail, a lightweight breathable poly-mesh vest featuring the company's innovative Slytech 2nd Skin™ XT technology for crash protection, a slow memory highly flexible foam providing comfort and safety, as well as an integrated hydration bladder, zippered pocket and two stretch pockets that allow cyclists and snow sports enthusiasts to carry their belongings and gear and leave the backpack at home.
Photo 1: Jeff Gilberti, Anomaly Action Sports' executive vice president of business development
Photo 2: Shred Optics Short Stack Shrasta helmet featuring Infinite R.A.A.™
About Anomaly Action Sports
Anomaly Action Sports is based around a love of all forms of shredding, both in the dirt and on the snow. The company designs, produces, and distributes technologically advanced high-end helmets, eyewear and body armor under the brand names Shred Optics and Slytech Protection. Focused on developing products they want to use themselves, company founders Ted Ligety and Carlo Salmini use unconventional approaches to product development and business strategy and have an unparalleled dedication to safety and advanced technology. Shred and Slytech products are sold and distributed in 40 countries worldwide. To learn more, visit shredoptics.com, slytechprotection.com - or the Instagram accounts @shredoptics and @slytechprotection.
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