adidas Outdoor Hydroterra Shandal Wins 2012 Outdoor Industry Award

For the fourth year in a row, an adidas Outdoor footwear style has won a coveted Outdoor Industry Award, given at the Outdoor show in Friedrichshafen, Germany, on July 12. The 2012 adidas Outdoor winner was the Hydroterra Shandal.
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FRIEDRICHSHAFEN, GERMANY (July 2012) – For the fourth year in a row, an adidas Outdoor footwear style has won a coveted Outdoor Industry Award, given at the Outdoor show in Friedrichshafen, Germany, on July 12. The 2012 adidas Outdoor winner was the Hydroterra Shandal, a sandal-like shoe that provides protection and high breathability neither a shoe nor a sandal can provide alone.


Since the adidas Outdoor brand launched in Europe in 2009, it has been an award winner at the renowned tradeshow. The terrex fast x Mid GTX, a fast, light and stable hiking boot, won in 2009; the terrex Solo approach shoe won in 2010, and the ultralight terrex fast r was a winner at the 2011 show. The Outdoor Industry Awards are decided by an international, expert jury that thoroughly evaluates hundreds of entries from more than 20 countries.


The Hydroterra Shandal's construction incorporates an open mesh laminated on a soft foam frame, providing barefoot comfort with no direct contact with any uncomfortable mesh. In addition, the construction reduces inner stitching lines, avoids irritation and saves weight. The shoe comes with a collapsible heel connected to the speed lacing system that ensures a great heel-fit when worn as a shoe. With the step down construction and the elastic material, the heel is soft and comfortable to step on when used as a slip on. The sole ensures a perfect grip both on dry land and slippery wet surfaces. The Hydroterra Shandal is great for any water sport, but because of the robust nature of the shandal and the amount of protection provided, it can also be used as a light hiking shoe.


The super light fast hiking boot and 2011 winner, the fast r, represents the trend toward ultra-lightweight products at only 14 ounces. Developed for outdoor athletes looking for a light, athletic, stable and, at the same time, fast hiking boot, adidas Outdoor introduced the TERREX Fast R for Spring 2012. Combining rubber compound from category leader Continental Rubber with its proprietary 3D FORMOTION, the TERREX Fast R is designed to excel during controlled descents, while the shaped heel cap provides an excellent fit.


The 2010 award-winner terrex Solo was developed as a light approach shoe with insight and suggestions from top adidas outdoor athletes. The terrex Solo is flexible while also providing excellent stability, featuring reliable traction and comfort. With an asymmetrical climbing zone in the front part of the sole, the shoe is ideal for short vertical climbs. A TPU film reinforcement in the midsole makes the lightweight shoe extremely stable. Special adiPRENE® foam in the heel area cushions impacts and results in a relaxed yet dynamic feel. Asymmetrical loops are fitted to the heels so that the shoes may easily be attached with a karabiner to backpacks or a climbing harness.


The terrex fast x GTX FM Mid, which won the Outdoor Industry Award in 2009, was designed as a fast, light and stable hiking boot and continues to do well today. The supportive, multi-use boot was constructed for all-terrain performance and features a GORE-TEX Performance Comfort membrane, adidas FORMOTION and adiPRENE+ and TRAXION outsole technologies. For Spring 13, the terrex fast x TRAXION® sole is made with Continental® rubber compound - now standard equipment on all fast x models. It guarantees grip and control on dry and especially wet surfaces.


About adidas Outdoor: adidas Outdoor is the athletic brand in the outdoors. The company's founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970's with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1978. The tradition continues today with products influenced by Messner, as well as Alexander and Thomas Huber and many additional extreme outdoor adventurers from around the world.




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