Industry Buzz: OIA's new leader, Bears Ears, L.L.Bean, skiing in jeans, GearJunkie's new podcast, The Big Gear Show

Nuggets of outdoor industry news you needs to know.
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woman in black puffy jacket and ponytail standing on snow covered porch with bare trees in background

Lise Aangeenbrug, the new executive director of OIA

Here are today's top headlines:

New leadership: OIA has concluded its six-month search for an executive director and named Lise Aangeenbrug as the new head of the organization. Aangeenbrug will transition from her role as head of the Outdoor Foundation, the OIA’s philanthropic arm.

A public lands travesty: At the direction of the Trump administration, the BLM has finalized its plans for the new management of Bears Ears National Monument. The directive, which shrinks the publicly protected area by 85 percent, has been roundly condemned by environmentalists, Native American tribes, and the climbing community.

Bears Ears National Monument

Bears Ears National Monument

Tough times in retail: As part of a company reorganization following mostly flat sales in recent years, L.L.Bean is eliminating 200 jobs and closing a call center in Maine.

Gapers, take note: The Wall Street Journal has some choice advice for the “denim daredevils” who hit the slopes in jeans: Don’t. “It’s not the 1970s anymore,” the paper writes.

Mourning the classic ski film: Ski movie releases used to be cultural events—a way to bring the snow sports community together to marvel at the skill of the world’s best athletes. With the rise of Instagram and YouTube, their place in the cultural canon is slipping.

A graceful exit: Helen Cherullo, the publisher of Mountaineers Books and a stalwart at the company since 1992, is stepping down, effective March 1, to focus on conservation efforts through the organization Braided River.

Easy listening: GearJunkie has launched a new podcast to share “in-depth conversations between the world's adventurers, athletes, and outdoorspeople.” The first three episodes are online now.

Cyclical efforts: The North Face is paying for its staff to learn new skills in sustainable design. The goal? Make clothing that lasts longer and can be reused and repaired more easily.

A unifying voice for outdoor: Jessica Wahl, executive director of the Outdoor Recreation Roundtable, is helping to push the industry forward in Washington, D.C.

Retailer incentives: The Big Gear Show announces its retailer incentive program, which reimburses each shop up to $450 to cover hotel expenses for its new trade show staging in Salt Lake City, Utah, this summer. Deadline to apply is March 1, 2020.

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