Maria Hennessey, SMAK Strategies

(Sept 18th -- Crested Butte, CO) – Crested Butte Film Festival, the award-winning international film festival taking place September 26 - 29 in Crested Butte, CO, is pleased to announce Stio® as a 2019 festival sponsor. Stio® was founded to inspire connection with the outdoors ...read more

The North American Handmade Bicycle Show (NAHBS), the largest event in the world for the handmade bicycle market, is proud to report a successful show at the Sacramento Convention Center, with a record number of exhibitors and huge, highly enthusiastic crowds. This year marked ...read more

Colorado Teardrops, specializing in premium teardrop style trailers, is excited to announce the addition of the new “Pinnacle” series in its 2019 product line. The Pinnacle models offer greater off-road capabilities and are designed for remote and rugged adventures, while ...read more

Roofnest, the leading provider of hardshell rooftop tents and accessories, is proud to announce the latest model in its product line. The Sandpiper ($2,795 MSRP) has a low-profile aerodynamic shape and features a built-in aluminum gear rack that can hold up to 100 lbs on its ...read more

Pakems, creators of the world’s most unique lightweight and packable boots, has recently signed SMAK Strategies as their public relations agency of record. SMAK will spearhead media relations as the company embraces a fresh start in 2019, buoyed by new partners, revamped sales ...read more

STOKED ROASTERS®, The Official Coffee Of The Outdoors™, is excited to announce the release of its new and improved organic instant coffee, available in both medium and dark roasts. STOKED ROASTERS® was founded in 2014 by world class ultra-runner Jax Mariash. Now with a roastery ...read more

On Friday November 23rd, Polar Adventurer Eric Larsen will set out on his “Last South” expedition in Antarctica, in what he hopes will be a history making trip. Larsen is attempting to set a new speed record for the solo, unsupported ski trek to the South Pole, a 700-mile ...read more

On Tuesday, October 16, 2018, renowned polar adventurer Eric Larsen will set out to attempt a human-powered traverse of the entire state of Wisconsin. Starting at the state’s western border near St. Croix Falls and making his way to the eastern border in Milwaukee on Lake ...read more

Colorado Teardrops, specializing in premium teardrop style trailers, is excited to announce that it’s relocating its headquarters to a new building on October 1st, allowing for further expansion as the company grows. The new HQ, located at 1750 55th St. in Boulder CO, ...read more

STOKED ROASTERS®, The Official Coffee Of The Outdoors™, is pleased to announce the release of its seasonal summer blend, “Summerstoke”. STOKED ROASTERS® was founded in 2014 by world class ultra-runner and coffee roasting master Jax Mariash, with the goal of providing premium, ...read more

STOKED ROASTERS®, The Official Coffee Of The Outdoors™, is pleased to announce that its popular line of instant coffee, STOKED STIX, is now available for purchase on Amazon Prime. STOKED ROASTERS® was started in 2014 by World Class ultrarunner Jax Mariash with the goal of ...read more

BOULDER, COLO - DEC 20, 2017  Roofnest (Roofnest.com), a company elevating the car camping experience by offering hardshell roof top tents and accessories, has recently signed SMAK Strategies as their public relations agency of record. Founded in Boulder, Colorado, Roofnest ...read more

Park City, UT Jax Mariash, professional ultrarunner and founder of STOKED Roasters, will be competing in the highly-competitive elite wave of the The North Face (TNF) Endurance Challenge 50-mile Championship race in San Francisco this Saturday, November 18th. The North Face ...read more

Seasonally inspired blend available online and in store Hood River, OR STOKED Roasters + Coffeehouse, the leading organic coffee company serving the outdoor community, is pleased to announce its seasonal fall blend, “Fallstoke”. STOKED was started in 2014 by accomplished ...read more

Leading Norwegian-based brand will focus on building its brand presence and bringing its award-winning baselayers to the US market Boise, ID Brynje of Norway (pronounced “Brin-ya”), a company that has been outfitting outdoor expeditions and enthusiasts since 1887, is pleased to ...read more

Industry’s leading down supplier to host historical exhibit/party to honor the occasion; all proceeds to benefit Protect Our Winters and Utah Avalanche Center Montebello, California (June 28, 2017) — Though not quite the household name of many of its brand partners, ALLIED ...read more

Leading global fitness company supports teens and college-aged women to be active and confident by offering free fun workouts (CARLSBAD, CA—June 1, 2017)—Leading global dance fitness company, Jazzercise, Inc. has created a 2017 initiative that supports the growth and development ...read more

PARK CITY, UT - May 23, 2017 SMAK to lead strategic communications and media relations efforts to support Stoked Roasters + Coffeehouse products, media, and events Stoked Roasters + Coffeehouse, the leading organic coffee company serving the outdoor market, has recently signed ...read more

FOR IMMEDIATE RELEASE Press Contact Maria Hennessey SMAK Strategies maria@smakstrategies.com 303.859.3317 “On Thin Ice: An Epic Final Quest into the Melting Arctic” Wins Gold Eric’s Larsen’s epic tale of adventure, struggle, and survival on the Arctic Ocean is Gold Medalist in ...read more

(October 10th, 2014, Boulder, CO) – Effective immediately, The North American Handmade Bicycle Show, the world’s largest show for custom built bicycles, has named SMAK Strategies as its PR agency of record. SMAK Strategies will provide strategic public relations and marketing ...read more

(Fairfield, Calif. – September 15, 2014) – HumanX by Harbinger, a specialized line of gear for CrossFit and High Intensity Interval Training (HIIT), is proud to announce its sponsorship of the 3rd annual Lurong Living Paleo Challenge, which kicks off Monday, September 15th 2014. ...read more