Industry’s leading down supplier to host historical exhibit/party to honor the occasion; all proceeds to benefit Protect Our Winters and Utah Avalanche Center
Montebello, California (June 28, 2017) — Though not quite the household name of many of its brand partners, ALLIED Feather & Down has been a powerful force in the outdoor industry for longer than many of them have existed. This summer, ALLIED is celebrating 30 years in business and will be honoring the occasion with a combination historical exhibit and industry party during the Outdoor Retailer Summer Market (ORSM) in Salt Lake City.
What began 30 years ago with a small warehouse outside of downtown Los Angeles has since grown to three facilities across the USA, two in China, a processing facility in Vietnam, and one coming soon in the Czech Republic totalling over 1 million square feet. ALLIED is now the outdoor industry’s largest supplier of down and feather fills.
The “Aspects and Ascents” event — from which proceeds will go to ALLIED partner Protect Our Winters (POW) and non-profit Utah Avalanche Center (UAC) — will take place after Day 1 of the show: Wednesday, July 26th at the Utah Museum of Contemporary Art from 6pm to 9pm. The multi-media exhibit will focus on some of the greatest winter achievements by outdoor adventurers over the last 30 years, along with the innovations in down insulation and gear/apparel technology. Space is limited - please RSVP here to reserve your spot.
“We’re incredibly proud to have been an integral part of this industry for the last 30 years, and we are certainly honoring our own accomplishments — but this is also about celebrating our ability to experience the outdoors, especially in the cold, and to make sure we always maintain that privilege,” says ALLIED’s Creative Director Matthew Betcher.
Alongside imagery and videos, there will be archival products on display as well as new products with the latest technology. Guests will also enjoy a teaser of an upcoming conservation documentary, produced by ALLIED, Peak Performance and Protect Our Winters: “White Noise” follows Los Angeles actor/musician Clinton Van Arnam through Alaskan glaciers as he studies and records the sounds of the melting ice to build into a musical soundtrack. Van Arnam will also play a musical set.
But mostly the free event — open to OR Show attendees and local outdoor/ski industry professionals and enthusiasts — will be fun and rewarding! Revelers will enjoy complimentary catered food and drinks while connecting with industry professionals and helping ALLIED celebrate the occasion. Additionally, ALLIED’s partners and other outdoor brands are donating loads of sweet swag: Everything from down sleeping bags to puffies to baselayers and more will be raffled off free of charge to attendees. The Grand Prizes will be even more exciting: multi-day, winter backcountry excursions that will be fundraisers for POW and the UAC. Guests can buy as many tickets as they’d like for the Grand Prizes, with all proceeds going to the organizations.
Another highlight will be a tintype photo booth: Mammut, one of ALLIED’s key partners, will sponsor this additional POW fundraising opportunity at the event. Free 19th-century-style images will be produced for up to 45 guests. See here for more information on the prints. These will also be available at Mammut’s booth afternoons on Days 1 and 2.
For more information or to RSVP to the event, please visit ALLIED’s Eventbrite page here.
ALLIED Feather & Down is the world’s leader in the manufacture of the highest quality downs and their blends. Founded in Vernon, Calif. in 1987, ALLIED has been responsibly sourcing and sustainably processing down while driving innovation within the market for over 25 years. The family-run operation has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. ALLIED is committed to safeguarding the environment and transparency in ensuring the welfare of animals, which contributed, in part, to their prestigious bluesign® approval. ALLIED values longstanding relationships with the largest suppliers on the planet and is proud to produce the highest quality down technologies demanded by the most discerning brands in the outdoor, hospitality and fashion marketplaces. To learn more about ALLIED, please visit http://www.alliedfeather.com/.
Protect Our Winters is a passionate crew of diehards, professional athletes and industry brands mobilizing the outdoor sports community to lead the charge towards positive climate action. We focus on educational initiatives, political advocacy and community-based activism.