Weekend Watch: Cheap kayak mockumentary

Perception Kayaks’s new advertisement is a joke. And that’s just the way they want it.
Author:
Publish date:

Every once in a while, we could all use a good reminder to not take ourselves too seriously. Perception Kayak’s newest video, “Don’t Get Yakked Off,” pokes fun at its cheaper competitors, its customers, and itself.

While they’ve been making helpful videos since 2015, this is Perception’s first foray into the realm of humor. Black and white video, “anonymous” sources, and dramatic piano invoke the vibes of a disturbing documentary with the laughs of an SNL skit. “Can you believe that somebody thought this was a real kayak?” says an intense park ranger, pointing at a pink kiddie pool with a lawn chair strapped to it.

LOL: The outdoor industry has a strong traditions of humorous ads.

The video is fun, but Perception Kayaks isn’t just joking around. They included a comprehensive guide to telling the difference between a high-quality kayak and a cheap hunk of plastic. Hard plastic seat? Check. Bad tracking? Check. Seams? Check. Are you in a superstore? Check. Don’t buy it, Perception says. It’s a yakoff! With problems like back pain, wobbly balance, and overall social embarrassment, Perception’s argument against buying a yakoff is pretty convincing. And they surely had fun delivering it.

If kayaking is all about having a good time, Perception has the right idea. Know of any other brands making fun of themselves? Let us know in the comments below   

Related

mountain of storms

Mountain of Storms' 50th anniversary

The year was 1968 in California. A group of five friends who called themselves the Fun Hogs—Yvon Chouinard, Doug Tompkins, Dick Dorworth, Chris Jones, and Lito Tejada-Flores—crammed into an old van and surfed, skied, and climbed their way south toward Patagonia in South America. ...read more

frontier of firsts

Kayaking unrun waters of Alaska

Pretty much out in the middle of nowhere, a team of kayakers—with the help of a bush pilot—traverse the crushing whitewaters of three unrun rivers in Alaska. In a little over 10 minutes, Frontier of Firsts follows their experiences, from the fast and fun action on the water to ...read more

_DSC2880

Re-learning how to breath

Sometimes we forget to breathe. Wireless headphone brand Jaybird is reminding us that we can inhale and let it back out as part of a new film series, Run Wild.The series’ journey begins in Park City, Utah, where a group of running athletes attended a week of high intensity ...read more

Grand Canyon of the Yellowstone

Sincerely, the national parks

From outdated facilities to crumbling roads to well-traveled trails, many national parks are in need of facelifts with a total price tag of more than $11.6 billion. In order for generations to come to enjoy the parks' wonders and rejuvenating magic, that maintenance backlog must ...read more

Trango climber Janelle Anderson and her son climbing at a gym in Colorado Springs

Ode to badass moms

Just in time for Mother's Day, a new creative agency has released a video celebrating moms who crush and inspire their kids to do the same. This 2-minute happy tears-jerking video is the first by Home Team Creative—founded by photographer and videographer Alton Richardson and ...read more

face of winter

Warren Miller is the face of winter

Winter is coming and Warren Miller, who passed away in January 2018, would be stoked.Just yesterday, Warren Miller Entertainment released the trailer for "Face of Winter," which honors the late ski cinematography legend and man who started it all."We snowriders are the most ...read more

Climbing Out of Disaster

Climbing in Puerto Rico for a purpose

Presented by Black Diamond, Climbing Out of Disaster is a compelling 8-minute film about how a climbing guide from Puerto Rico helps his community in the wake of Hurricane Maria in September 2017.Bryant Huffman—a 39-year-old climbing guide from Cupey, Puerto Rico—along with his ...read more