We got a kick out of these 5 April Fool’s Day spoofs from Black Diamond, Montane, Ibex, Outdoor Research, and Vortex Optics.
One of the secrets of success (and happiness): Don’t take yourself too seriously.
In that spirit, we scoured the interwebs over the weekend to find the funniest April Fool’s Day gags from outdoor gear companies.
The keys to a good product spoof is just the right mix of jargon and tech lingo to make it believable, an unflinchingly deadpan delivery, and the element of surprise. April Fool’s fell on a Saturday this year, and Montane used this to its advantage, sending out their drone delivery press release on Thursday, when we were totally unsuspecting.
We hope you enjoy these as much as we did.
Black Diamond HonnSolo 11 Free Soloing Airbag Pack
What we love: Enlisting star power in the form of climber Alex Honnold was genius.
Ibex Woolies Wonder Bodysuit
Outdoor Research Burrito Buddy
What we love: We suspect that there’s an iota of truth behind this wacky spoof on an infomercial, and that it was inspired by some burrito-loving employee using OR’s Water Bottle Parka to transport lunch and prevent “burrito carnage.
Montane’s Drone to Phone delivery
What we love: Yeah, it’s kind of a creepy concept—that a delivery drone can find you anywhere as long you have your phone—but it’s probably not too far away.
Vortex/Hornady Bullet Cam
What we love: This video is so awesomely loaded with jargon it will make your head spin. 10 embedded camera bullets for $99? The scary thing is, there’s probably actually a market for this.
Of course, we’re pretty proud of our own April Fool’s Day story about pancakes. And we’re actually thinking about making it legit.