Robin Enright

Visual merchandisers each have their own personal toolbox to draw upon, whether they are designing for a retail environment or a trade show booth. Sure, there are commonly accepted best practices or directives from the powers that be, but once the priorities are set, there is a ...read more

Visual merchandising and booth construction might not be an exact science, despite countless textbooks, recognized best practices or accepted methodology. At the end of the day, the question begging to be answered is, “Did I get noticed?” Great work in merchandising functions ...read more

Outdoor Retailer Winter Market is just a few weeks away, and while we are all knee- or neck-deep in the holiday season, it’s time to get excited about the many ways you can get your creative groove on at the show. OR is less than two months from now, and it’s time for me to ...read more

Any attendee at Outdoor Retailer or SnowSports Industries America’s trade shows has seen them: scantily clad women parading around the show floor handing out promotional material or invitations to happy hours. Spend a few moments and watch these walking models, and you will note, ...read more

Merchandising products that are technologically exciting poses a number of challenges. How should you highlight an item’s innovative features? And how do you tell a consumer that a new toy will delight them, if you aren’t quite sure how to use it yourself? Anyone who’s worked in ...read more

Outdoor Retailer Summer Market 2013 was visual merchandising on steroids with a plethora of eye-catching booths, displays and innovation. Ample fodder was available during the SNEWS/Outdoor Retailer visual merchandising tours and SNEWS Merchandising Editor Robin Enright’s ...read more

The Best of Booth awards at Outdoor Retailer highlight some the best designs, ideas and creativity with merchandising at the trade show. While there are only a few days to judge and put together each year’s winners, many different elements go into the decision. Although there is ...read more

Outdoor Retailer is a mere week away and judging from the consulting work I am providing for the show, preparation has now entered warp speed in order to be ready for Salt Lake City. While many booths are ready to be shipped, still others are working out the details and are knee ...read more

Be in the know at ORSM 2013, and attend one of the following events: • SNEWS/Outdoor Retailer Merchandising Tours Kick off your merchandising inspiration by joining a merchandising tour at Outdoor Retailer Summer Market, led by Robin Enright, SNEWS merchandising editor and ...read more

Today’s marketing environment is loud, distracting, and nonstop. Auditory and visual stimuli bombards every conscious moment, and whether consumers are aware of it or not, they are constantly making decisions about what they pay attention to. Those attention spans also are ...read more