Wheel Pros Selects Backbone Media as PR Agency of Record

Publish date:
wheel pros logo

DENVER, Colo. (November 19, 2020) – Wheel Pros, the leading designer, marketer, and distributor of branded aftermarket wheels and distributor of performance tires and accessories, has named Backbone Media as its public relations agency of record. The Colorado-based agency partnered with Wheel Pros for earned media efforts supporting their lineup of trusted performance automotive aftermarket brands.

“The knowledge and expertise the Backbone team provides makes them a perfect partner to speak to core users while reaching broader audiences,” said Brian Henderson, Wheel Pros Chief Marketing Officer. “Backbone understands the trust we’ve built with the industry’s most discerning critics, and will be instrumental in sharing key messages in support of our wheel, performance tire, and accessory brands.”

Founded in 1995, Wheel Pros is rooted in American manufacturing with a passion for designing the industry’s best for the most discerning drivers. Today, their portfolio includes 24 of the industry’s leading aftermarket wheel, performance tire and accessory brands across all major vehicle segments.

“As Wheel Pros continues to expand their American manufacturing footprint, develop new partnerships with top industry experts and drivers, and expand their offering, we are proud to support their efforts to reach new consumers and launch new products to core enthusiasts,” said Backbone Media President Nate Simmons.

About Wheel Pros

Wheel Pros serves over 10,000 retailers with a growing global network of distribution centers spanning North America, Europe, and Australia. Wheel Pros has a portfolio of proprietary brands with over 300 custom wheel styles, including some of the most recognized designs in the industry. More information is available at wheelpros.com.

About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, media planning and buying. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, and food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and has been named Outside magazine’s “Best Places to Work.” For more about Backbone Media, visit www.backbonemedia.net.

Media Contacts:

Joe Risi
970.963.4873 ext.226

Eric Whiting
(970) 963-4873 ext. 170



PrimaLoft Selects Backbone Media as PR Agency of Record

LATHAM, N.Y. (Sept. 12, 2019) – PrimaLoft, Inc., the world leader in advanced material technology, has named Backbone Media as its public relations agency of record for North America. Backbone will lead PrimaLoft’s earned media strategy, targeting both business-to- business and ...read more


High Sierra Selects Backbone Media as Agency of Record

High Sierra, producers of versatile outdoor lifestyle gear for adventurers everywhere, has chosen active lifestyle agency Backbone Media to manage its public relations outreach. “High Sierra has a rich history but an even brighter future,” says Dawn Sicco, vice president and ...read more

Brands like Stanley and Joshua Tree say their partnerships with Cairn have yielded unparalleled consumer feedback. Photo courtesy of Cairn.

Cairn Names Backbone Media PR Agency of Record

BEND, ORE. - April 10, 2018  Cairn, the leading outdoor gear subscription box company, has hired Backbone Media to manage its communications strategy and public relations. Founded by former aerospace engineer Rob Little, and Apple veteran, Jared Peterson, Cairn was born out of ...read more


Backbone Media Powers PR for Lumos Solar

Nederland, CO – September 16, 2020 – Lumos Solar, Colorado-based solar technology leader, has teamed up with Backbone Media as its public relations agency of record. Backbone will lead the brand’s storytelling and drive awareness for the new SolarZone, Lumos Solar’s innovative ...read more

KC HiLiTES, the creator of the first off-road light in 1970, has teamed up with Backbone Media as its public relations agency of record.

“For over 50 years, the KC brand has been a symbol of adventure, freedom, quality, and performance. We create iconic looking and high performing products engineered in the extremes for those who have a thirst for the paths less traveled,” said Alan Wang, CEO of KC. “We stand for ...read more

Anon Gears Up with Backbone Media

BURLINGTON, VT (July 29, 2020) – Anon, makers of ski and snowboard helmets, goggles, and accessories, has partnered with Backbone Media, the country’s top active lifestyle media agency, to increase awareness for Anon as a leader in helmet safety and goggle technology in the ...read more

Justin’s Selects Momentum Media PR as the U.S. PR Agency of Record

BOULDER, Colo. – Boulder-based Justin's—the successful, pioneering, and rapidly expanding start-up in the organic, all-natural nut butter category—has named Momentum Media PR as its U.S. public relations agency of record. Effective immediately, Momentum Media PR—with ...read more

onXmaps Selects Backbone Media as Public Relations Agency

For Immediate Release MISSOULA, Mont. (Jan. 25, 2017) – onXmaps, the industry leader in outdoor mapping technology, has chosen Backbone Media to spearhead its public relations efforts. Backbone will help onXmaps solidify its presence in the hunting space and expand into hiking, ...read more

Sea to Summit Selects Momentum Media PR as Agency of Record

BOULDER, CO –Sea to Summit, manufacturer of lightweight backpacking, camping, paddle and travel gear, announces that it has chosen Momentum Media PR to serve as their public relations agency of record. Momentum will execute a creative and strategic communications campaign to ...read more