Justin’s Selects Momentum Media PR as the U.S. PR Agency of Record

Boulder-based Justin’s—the successful, pioneering, and rapidly expanding start-up in the organic, all-natural nut butter category—has named Momentum Media PR as its U.S. public relations agency of record.

BOULDER, Colo. – Boulder-based Justin's—the successful, pioneering, and rapidly expanding start-up in the organic, all-natural nut butter category—has named Momentum Media PR as its U.S. public relations agency of record. Effective immediately, Momentum Media PR—with headquarters in both Boulder and Boston—will spread news, like so much nut butter, to a wide range of media and consumer targets, while bringing new product information and Justin's undeniably distinct voice to the masses.

Justin's is best known for ingeniously delivering a variety of delicious nut butter flavors in convenient, portable squeeze packs. Great for anyone on the move, Justin's has become the go-to favorite snack for busy moms, kid's lunches, endurance athletes, adventurers, and healthy snackers.

“On our quest to ‘global nut butter domination' our partnership with Momentum will allow Justin's to take it to 11 in 2011,” said Justin's founder and CEO, Justin Gold.

Momentum Media PR, a full-service PR agency serving the active lifestyle and consumer markets, will handle all U.S. consumer and trade media relations, new product launches, tradeshow support, and thought leadership speaking opportunities for Gold.

“As nut butter connoisseurs and long-time fans of the Justin's brand, Momentum is thrilled to be working with the team at Justin's to further promote its incredible story of innovative products born from humble beginnings,” said Alycia Cavadi, president of Momentum Media PR. “Once people discover Justin's, they become instant fans – we're excited to propel that discovery to an even wider-reaching fan base.”

Justin's mission statement expresses a commitment to “…remain excellent community and global citizens and will only do business with those who pledge to do the same.”

About Justin's
Justin's, a pioneer in the natural food industry, produces organic and all-natural nut butter spreads and peanut butter cups. Justin's was founded in 2004 as owner Justin Gold began making homemade nut butters using a food processor in his home kitchen, and selling them at the Boulder Farmers Market. Today, Justin's is available internationally and across North America at fine retailers including: Whole Foods Market, Safeway, Kroger, Wegman's, Cost Plus World Market, SuperTarget, Jewel-Osco, HEB, Sprouts, JetBlue and many more. Justin's nut butters are available in 16-ounce jars, 1.15-ounce squeeze packs and .5-ounce squeeze packs in eight delicious flavors: Chocolate Almond, Maple Almond, Honey Almond, Classic Almond, Chocolate Peanut, Honey Peanut, Classic Peanut and Chocolate Hazelnut. Justin's Peanut Butter Cups are available in dark chocolate and milk chocolate 1.4oz, two-cup packs. For more information please visit: www.justinsnutbutter.com.

About Momentum Media PR
Momentum Media PR is a results-driven agency specializing in the active lifestyle, and mainstream consumer markets. Located in Boulder, living an adventure lifestyle among media peers, and in Boston, with close proximity to New York's fashion, fitness, and consumer media, Momentum delivers hard-hitting results to leading and emerging brands in the outdoor, snow sports, active lifestyle, natural products, and consumer goods markets. Momentum's proven track record includes:
* Public & Media Relations
* Social Media Strategy & Online Exposure
* Brand Communications & Positioning
* Creative Consulting & strategic planning
* Media Events & Consumer Event Promotion
With exceptionally high client retention rates, brands trust Momentum for the long haul. For more information about Momentum Media PR, visit http://www.momentummediapr.com