BROOMFIELD, CO (Jan. 26, 2021) - Ultimate Direction proudly announces its elite athletes who will propel the brand’s spring launch of its new, head-to-toe trail running and athletic apparel line. Amelia Boone, Jonathan Albon, Jason Schlarb, and Meredith Edwards have joined the overall apparel program, with Joseph Gray specializing in outerwear. 

“We’re excited to have these world-class athletes set in motion Ultimate Direction’s first comprehensive performance apparel line, which we designed for trail running and as a complement to our running and outdoor gear,” commented Ryan Green, Vice President and General Manager of Ultimate Direction. 

The new apparel line will offer pieces for every type of trail runner, from technical jackets designed to withstand the world’s toughest ultra races, to moisture-wicking shorts that will perform during 5K to 100K races. 

Apparel Athlete Highlights 

Amelia Boone - Ultrarunner and obstacle course racer, Boone is a four-time world champion and one of the most accomplished obstacle racers in history. Over her career she has amassed more than 50 podiums and 30 victories in obstacle racing.

 Jason Schlarb - Schlarb is a father, coach and one of the most decorated long-distance mountain runners in the world. A few of his accomplishments include winning and setting the second fastest time ever at Hardrock 100 (tied with Kilian Jornet), three wins at Run Rabbit Run 100, and two first- place American finishes at UTMB. He is the first person to ski the Hardrock 100 course. 

Jonathan Albon - A multiple world champion in trail, sky running and obstacle course racing, Albon has taken gold at the Skyrunner World Series, IAU Trail World Championships, Tougher Mudder Championship. He has multiple wins at the Sky Extreme Series, Spartan World Championship, and OCR World Championship. 

Joseph Gray - Gray is an American world champion runner who competes in trail, mountain and snowshoe races. Among Gray’s numerous podium victories, he is a two-time World Mountain Running Champion, five-time Xterra World Trail Running Champion, and seven-time USA Mountain Running National Champion. He has also been inducted into the Colorado Running Hall of Fame.

Meredith Edwards - Edwards is a mountain endurance athlete who specializes in ultra running, ski mountaineering and gravel grinding. Among her running accomplishments are five podium finishes at UTMB, and course records at Tushars 100K and Ultra Trail Mount Siguniang 60K.

Additional athletes joining Ultimate Direction’s expanded trail running and athletic apparel program include Adam Merry, Jacky Hunt-Broersma, Nadia Ruiz, Tara Warren, Kris Mendoza, Alyssa Olenick, Ashleigh Thomson, Brandon Yonke, Emma Roca, Gabriel Ortega, Kriste Peoples, Kyle Robidoux, Linda Signal, and Madison Hart.

Ultimate Direction will share more details on the new apparel line when it launches this March.

About Ultimate Direction

Founded in 1985 by outdoor enthusiasts who invented the running hydration pack, Ultimate Direction demanded then – and continues to demand – products that fit and function better than anything else on the market. For 30 years since, UD has changed and redefined the running and outdoor industry through product designs that improve performance, enjoyment, and safety for self-propelled adventurers of all levels. Ultimate Direction is a brand of Exxel Outdoors. Visit www.ultimatedirection.com

Press Contact: Whitney Beadle, Ultimate Direction, [email protected]