Boulder, Colorado (September 5, 2019) – Ultimate Direction, the leading brand in hydration and wearable gear innovations, has added versatile mountain athlete Meredith Edwards to its ambassador team. Ultimate Direction is also the newest sponsor for Edwards and Ultimate Direction ambassador Jason Schlarb’s successful video series, “Run Around the World” produced by Ben Clark.
Edwards is a former U.S. Ski Mountaineering Team member and podium finisher at the Ultra-Trail du Mont-Blanc’s TDS, the Javelina Jundred 100K and the Flagstaff Skyrace 55K. Together with perennial race winner Schlarb, Edwards stars in Run Around the World chasing adventurer around the world in places like Oman, China, Ushuaia and in Colorado’s San Juan mountains.
Shot in dramatic high definition, Run Around the World is free to watch and premiers on Facebook. Meant to inspire and show not just the highs but the lows involved with taking on big challenges and risks, the series gives viewers insight into what professional athletes experience behind the gloss and “highlight reel” nature of social media.
“Even though the series focuses on our races, we are looking for adventure and cultural experiences along the way,” Edwards said. “Ultimate Direction makes gear for wherever we are, whether it’s running vests, trekking poles, Wearable Gear for rain protection or even ski mountaineering missions. The partnership with UD for Jason and me is a perfect match.”
Ultimate Direction has committed to sponsoring the reminder of the in-progress season and will continue supporting in 2020 along with ambassadors’ Edwards and Schlarb.
Photo Credit: Ben Clark/Run Around the World
About Ultimate Direction
In 1985 Ultimate Direction invented the first waist pack for carrying bottles. A few years later they designed the first hand-held water bottle carrier and numerous innovations defining the hydration pack category for endurance and every-day athletes. 30 years later the brand remains credible and critical to the world’s most passionate athletes. Ultimate Direction is headquartered in Boulder, Colorado.
Press Contact: Craig Randall, Ultimate Direction, firstname.lastname@example.org