Timbuk2 Evolves its Women’s Collection to include Lifestyle Cycling Bags and Fashion-Forward Color Options this Spring 2014

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SAN FRANCISCO (July 31, 2013) - Timbuk2, the original San Francisco bag company, unveils its new women’s lifestyle cycling offerings to round out its already comprehensive women’s collection for Spring 2014 at OR Summer Market 2013 (Booth #34171). As the 25th anniversary approaches in 2014, Timbuk2 unveils new on-body and on-bike bags ideal for seamless transition from the bike to work to happy hour without skipping a beat. In addition, Timbuk2 introduces new fashion-forward color options for their latest women’s collection of totes, hobos, purses, and packs.

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“Women are extremely discerning and ever-changing when it comes to purchasing bags and accessories,” said Timbuk2 CEO Mike Wallenfels. “As 25 percent of the bike commuters in the U.S. are women and growing quickly each year*, we wanted to evolve our women’s collection to include options for seamless and stylish bike commuting, and also continue to keep our finger on the pulse with new and on-trend color options for our already popular women’s line.”

Timbuk2’s new Women’s Lifestyle Cycling Collection highlights include:

Timbuk2 Madrone Backpack - A cycling packed designed for women who ride.

Available in Carbon and Cobalt Full-Cycle Twill

Retail Price: $129 (OS)

The Madrone Backpack design features include:

  • Women’s specific back panel fit with molded pods for ventilation
  • Reflective hits on front and sides for clear visibility at night
  • Swing around side access to main compartment
  • Front zip pocket with tricot lining for your sunglasses or phone
  • Under-flap zip pocket with tricot lining for gadgets and bangles
  • Internal padded slash pocket fits up to a 15” MacBook Pro
  • Front U-Lock pocket with Velcro Flap
  • Top flap closure with coated liner protects against urban residue
  • External side pockets fit water bottles or U-Locks
  • Water-resistant bottom boot for unexpected puddles

Timbuk2 Moraga Pannier -A feminine and fully functional pannier that converts to a stylish shoulder bag.

Available in Carbon and Cobalt Full-Cycle Twill

Retail Price: $89 (OS)

The Moraga Pannier design features include:

  • Mounts on rear bike rack via Timbuk2 Quick Clip easy-to-use pannier hardware
  • Additional Velcro strap for a third point of on-bike attachment when necessary
  • Pannier panel zips closed when not in use
  • Secure zip top closure keeps your precious cargo in place while pedaling
  • Elasticized side pockets for your water bottle or small U-Lock
  • Comfort handles snap together for easy on/off bike lifting
  • Adjustable shoulder strap can be worn over-the-shoulder or crossbody
  • Reflective print on sides for on-bike visibility
  • Coated fabric liner for water resistance
  • Water-resistant bottom boot for unexpected puddles

Timbuk2 Colby Shoulder Bag - A shoulder bag that happens to love riding on your handlebars.

Available in Carbon and Cobalt Full-Cycle Twill

Retail Price: $49 (OS)

The Colby Shoulder Bag design features include:

  • Top flap with Velcro closure
  • Sneaky external zipper access to main compartment can be accessed on bike
  • Rear slash pocket with hidden Velcro straps for handlebar or crossbar bike attachment
  • Reflective print on sides for on-bike visibility
  • Adjustable shoulder strap can be worn over-the-shoulder or crossbody
  • Top flap closure with coated liner protects against urban residue

Timbuk2’s new color options include:

  • Cobalt Full Cycle Twill – A fully recycled and recyclable fabric in bold blue.
  • Tropical Mist Pink – A whimsical tie-dye-inspired print with hues of pink, purple and gray.

Timbuk2 will be celebrating its 25th Anniversary at OR Summer Market on Thursday, Aug. 1 from 4-6 p.m. at Booth #34171. Guests can meet Timbuk2 Founder Rob Honeycutt and enjoy beers in a limited edition 25th anniversary steel pint glass. There will be a Classic Messenger Bag giveaway every 25 minutes, a photo booth and more.

For more details about events and happenings surrounding the women’s collection, follow Timbuk2’s blog www.timbuk2.com/blog or Timbuk2 on Facebook at www.facebook.com/timbuk2. The Timbuk2 Spring 2014 line is available at specialty retailers and www.timbuk2.com in February 2014. For more information about Timbuk2, visit www.timbuk2.com.

*U.S. Department of Transportation, 2010

About Timbuk2

Timbuk2 is a San Francisco original that pioneered mass customization and popularized the messenger bag. Committed to inspiring responsible, urban mobility, Timbuk2 products are designed to last a lifetime and therefore known for legendary durability. Born and bred in San Francisco bike messenger Rob Honeycutt’s garage in 1989, Timbuk2 has continuously manufactured made-to-order, extremely durable products in San Francisco for nearly 25 years. Timbuk2 products are sold at specialty retailers and online atwww.Timbuk2.com.

MEDIA CONTACT - MADE PR - Defne Altan - daltan@madepr.com - 415-786-9613

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