Thule Wraps to Let Customers Customize their Racks

Beginning in March, Thule users will be able to easily customize their rack systems with patterns, colors, and designs with Thule Wraps-

Beginning in March, Thule users will be able to easily customize their rack systems with patterns, colors, and designs with Thule Wraps. Thule has teamed up with Original Wraps Inc. of Golden, Co, to create a program, which allows Thule users to order images and graphics online at and install them at home on their cargo boxes, ski carriers, bicycle carriers, and fairings. Thule will introduce the program at the SIA show in Las Vegas, NV, January 22 to 25 (Booth B1193).

“For many of our users, their rack system is a statement about their passions,” said TJ Hanson VP of Marketing of Thule Inc. “The Thule Wraps program takes this to the next level, as it allows our customers to not only show their outdoor interests, but also express their style and personality.”

Thule Wraps' "wraps" are manufactured using professional automotive grade vinyl that is custom printed through a six-color process with the customer selected pattern, image or licensed design. The "wrap" is then coated with a scratchproof finish and custom cut, creating a perfect fit for the specific Thule rack accessory.

“We are excited to bring our wealth of knowledge in personalization to the Thule line of products,” said Mike Stemple, founder of Original Wraps Inc. “Our easy on, easy off vinyl product allows Thule customers to personalize an already great product.”

Initially Thule Wraps will only be sold online through Customers will be able to order their Thule Wraps from the website and have them shipped directly to their homes. Though sales will be direct between Thule and consumers, Thule will credit dealers for wraps sold in its area or referred from its retail or online store, which allows dealers to benefit from the program without having to assume any inventory.

Thule Wraps retail prices start at $19.99 and will be available at on April 1, 2007. Thule plans to add licensed graphics from rock bands, sports teams, comics, and Hollywood to the library of available designs in the near future.

About Thule Inc.
Thule Inc. is a wholly owned subsidiary within the Thule Group. It is the leading US manufacturer of car rack products, with production sites in Seymour, Connecticut and Chicago, Illinois. Thule's product line features multi-purpose roof racks, roof top boxes, rear mount racks, and accessories for outdoor equipment including bikes, skis, snowboards, kayaks, canoes, and surfboards. For more information visit

About Original Wraps Inc.
Original Wraps Inc. is the leading international provider of vehicle personalization and customization technology. Original Wraps technology provides auto manufacturers, car dealers, automotive retailers and wholesalers a complete, turnkey program for offering a comprehensive selection of vehicle personalization products. Original Wraps line of products are manufactured utilizing professional automotive grade vinyl that is custom printed through a six-color process with one of thousands of unique or licensed designs. The "wrap" is then coated with a scratchproof finish and custom cut, creating a product that fits a specific vehicle perfectly -- providing a long lasting stylized automotive makeover. With Original Wraps products, consumers can personalize their vehicle through thousands of vehicle dealers, private labeled distributor websites -- as well as through the company's online partners and wholesalers.



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