Thule to Introduce Snow Chain Line with Easy and Quick Installation

A line of user-friendly snow chains that install in a matter of minutes is being launched in North America this fall by Thule.

A line of user-friendly snow chains that install in a matter of minutes is being launched in North America this fall by Thule. Thule's Konig brand of snow chains are recognized as the best in the world and two of its most popular models, the T-Two Magic and Super Magic, will be introduced under the Thule brand in North America. In support of the launch, Thule has teamed up with the Expeditions West Arctic Ocean Expedition which will be using Thule snow chains on their trip from Prescott, AZ to the Arctic Ocean.

“The beauty of our snow chains is the simplicity of the installation process- you just put them on and go,” said Tripp Wykoff, Thule's VP of Sales and Service. “Traditionally snow chains have been cumbersome and difficult to install, but with our system you only have to get out of your vehicle once to install them, and the self tensioning and self centering system takes care of the rest.”

Thule's snow chains feature a patented self centering and auto tensioning system which adjust for a perfect fit. Once the chains are wrapped around the tire, the installation process is completed when the vehicle is set in motion. As the wheels turn the patented self centering and auto tensioning system activates and the chain tightens around the tire.

“We looked at a number of snow chains before selecting Thule's for our expedition,” said Scott Brady trip leader and founder of Expeditions West. “The chains feature a square block edge, which is great for traction and the diamond pattern ensures good lateral traction that we'll need on the frozen Mackenzie River. The T-Two also provides fast installation, which will be critical for us when temperatures drop below minus 40 Fahrenheit.”

Brady departs for the Arctic Ocean on March 13 and will cover over 8,000 miles, much of which will be snow covered and in below zero temperatures. For the expedition Brady selected the Thule T-Two No-Problem with Thule's patented auto tensioning and self centering system and the Thule Polar chains that feature a heavy, welded t-bar chain for extreme mud and deep snow and were built specifically for the trip.

Thule snow chains are hand made in Italy of a through hardened Manganese Nickel Alloy Steel (MnNi) and feature dual sided D-shaped links, which provide exceptional traction and extend the life of service of the product. For easier installation in the dark or during the day, the attachment points of the chains are color coded. Included with each set of chains are an installation mat, pair of gloves, and spare links.

The Super Magic models have additional features including a patented quick release. To remove a Super Magic snow chain it only takes a tug of a pull-string for the chain to drop from the tire. The Super Magic also features Ice Breaker reinforcements that provide additional traction.

Thule dealers interested in offering Thule's line of snow chains in their stores should contact their Thule sales representative.

Thule snow chains will begin shipping to retailers in August 2007 and will range in price depending on model and wheel size from $119.00 to $279.00.

About Expeditions West and the Arctic Expedition
Expeditions West is a team of adventure drivers and explorers that travel to the most remote and challenging regions of the globe, while testing and documenting the high quality vehicles, accessories and outdoor equipment.

On March 13th, 2007 two drivers and a videographer will set out on a 24 day expedition from Prescott, Arizona to the Arctic Ocean and lands end at N69 26, W133 01. The team will cover 8,481 Miles in a specially prepared Toyota Tacoma. Along the way they will be camping and testing fluids, expedition equipment and aftermarket vehicle accessories, as well as documenting the expedition through film and video. Learn more about Expeditions West and the Arctic Expedition at

About Thule Inc.
Thule Inc. is a wholly owned subsidiary within the Thule Group. It is the leading US manufacturer of car rack products, with production sites in Seymour, Connecticut and Chicago, Illinois. Thule's product line features multi-purpose roof racks, roof top boxes, rear mount racks, and accessories for outdoor equipment including bikes, skis, snowboards, kayaks, canoes, and surfboards. For more information visit


Thule Wraps to Let Customers Customize their Racks

Beginning in March, Thule users will be able to easily customize their rack systems with patterns, colors, and designs with Thule Wraps. Thule has teamed up with Original Wraps Inc. of Golden, Co, to create a program, which allows Thule users to order images and graphics online more

Thule SMART System to Enhance the RV Experience

November 27, 2006; Seymour, CT- A new system for recreational vehicles that lets users easily attach lifestyle accessories such as countertops and LCD screens to the exterior of a vehicle has been introduced by Thule, the world leader in sport utility transportation. Owners of more

Wiedemann Joins Thule as Product Manager

Thule, the world leader in Sport Utility Transportation, announced today the hiring of Karl Wiedemann as Product Manger. Wiedemann will be responsible for the development of fit kits and load carriers, as well as the introduction of Thule snow chains in the North American market. more

Thule Creates Business Unit for Professional Line

Thule Inc. today announced the creation of a business unit dedicated to its Professional line of rack systems and accessories for contractors and tradesmen that it introduced last month at the Specialty Equipment Market Association (SEMA) Show. The new business unit, which more

Thule acquires Case Logic Inc.

Malmö, April 30, 2007 - Thule AB, the world leader in Sports Utility Transportation, acquires Case Logic, Inc. and all subsidiaries of the US based storage and organization solutions company. Case Logic is a leading player of storage solutions and lifestyle accessories in both more

Thule Launches In-Store Interactive Kiosks

August 6, 2007; Seymour, CT- Customers no longer need to thumb through large fit guides or wait for an available sales person to find the right rack system for their vehicle. Thule's TIPP (Thule Interactive Point-of-Purchase) system, a self-service, touch-screen kiosk, delivers more

Thule to Recognize its Ultimate Dealers

Thule is introducing the Ultimate Thule Dealer program that recognizes dealers that “go beyond the borders”, and provide consumers with the ultimate in product selection, services, and support. The program is being introduced at the 2007 Outdoor Retailer Summer Market in Salt more

Thule Revamps Sales & Service Organization

Thule, Inc. announced today that it is restructuring its sales and service organization to help meet Thule's worldwide growth objective, set in 2004, to double the company size to over US$ 875 million by 2007. As part of the restructuring, the company also announced the hiring of more

Thule completes acquisition of Brink, Valley Industries & SportRack

Malmö, September 7, 2006 - Thule, the world leader in Sports Utility Transportation, announces the successful completion of the acquisition of Brink International BV, Valley Industries and Sport­Rack Accessories. The acquisition was announced on May 18 and has been thereafter more