Therm-a-Rest®, Platypus®, SealLine®, and PackTowl® Team Up With Verde Brand Communications as Public Relations Agency of Record

Verde will drive creative, integrated media relations for all brands.
Publish date:

SEATTLE, WASH. -January 9, 2018 

Therm-a-rest logos

Known for their award-winning products, innovation, and leadership across the outdoor industry, Therm-a-Rest®, Platypus®, SealLine®, and PackTowl® kick off 2018 by partnering with Verde Brand Communications as its public relations agency of record. Verde will lead creative, integrated media relations, while continuing to grow each brand’s awareness and legacy across outdoor-focused industries.

“As Therm-a-Rest continues to develop innovative products for outdoor explorers that demand high-quality craftsmanship and comfort, we need a partner that understands the balance between product specs and brand storytelling. Verde’s media expertise, knowledge of our markets, and high-level strategy, will enable us to tell our rich stories as we further our growth in 2018,” said Justus Hyatt, Senior Marketing Manager, Therm-a-Rest.

The brands have more than 45-years of innovation in the outdoor industry, and Verde will support each of the four brands with comprehensive media relations and brand communications strategy. Working closely with its seasoned marketing team, Verde aims to grow brand and product awareness by sharing the brands’ stories and category-leading product collections through a highly-integrated communications plan led by genuine storytelling of each brands ethos, messaging, and leadership in the market.

“With strong media networks in the outdoor, paddlesports, travel, and active lifestyle markets, Verde’s creative approach to its work and ability to strategically position our brand’s products, messages, and stories, will amplify our visibility with new and existing brand fans,” said Erin Folk, Senior Marketing Manager, Platypus, SealLine, and PackTowl.

The alignment comes as the Therm-a-Rest, Platypus, SealLine, and PackTowl brands launch new products for 2018. Each new piece is created with the end-user in mind – people who explore the outdoors and equally love adventure, comfort, and quality. From catching Z’s under the stars in a new, comfortable Therm-a-Rest sleeping bag; keeping your gear protected and organized with a reliable, ultralight, welded dry sack from SealLine; staying hydrated with the tried-and-true flexible hydration products from Platypus; or simply toweling off with one of PackTowl’s newest prints; all products are designed to enable customers to have meaningful experiences outside.

“Each brand’s commitment to producing the highest-quality outdoor gear while adhering to a code of responsibility that considers generations of outdoor enthusiasts to come, aligns perfectly with the values we hold so closely at Verde,” said Kristin Carpenter-Ogden, Founder and CEO of Verde. “We are extremely proud to partner with this collection of industry-leading brands as we move into 2018.”

Verde Brand Communications is an integrated, full-service agency offering services in public relations, digital media, content development, marketing, paid media, branding, crowdfunding, events, and strategic consulting. Verde works with more than 30 brands in the outdoor, active lifestyle, cycling, snowsports, consumer electronics, action sports, and wellness markets. Verde has offices in Jackson, Wyo., and Boulder and Durango, Colo.

About Therm-a-Rest, Platypus, SealLine, and PackTowl

For more than 45 years, Seattle-based Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful and long-lasting equipment, manufacturing the majority of products in their Seattle, WA, and Reno, NV, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more, visit:

About Verde Brand Communications

With offices in Jackson, Wyo., and Durango and Boulder, Colo., Verde Brand Communications is an integrated full-service public relations, digital media, marketing, branding, crowdfunding, paid, and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, cycling, action sports + lifestyle, consumer electronics, and snowsports industries, as well as the health and wellness and Lifestyles of Health and Sustainability (LOHAS) markets. For more, visit:


Becca Katz


Bikes Belong Appoints Verde PR as Public Relations Agency of Record

Boulder, Colo. – Bikes Belong has signed Verde PR & Consulting to provide integrated public relations support for Bikes Belong Coalition, and the Green Lane Project. Bikes Belong is the national coalition of bicycle retailers and suppliers working to put more more

Upslope Brewing Taps Verde PR as Public Relations Agency of Record

Media Contact: Lauren Fallert Verde PR 303-955-2357 Boulder, Colo. – Upslope Brewing Company, hand-crafters of premium, filtered ale made with all natural ingredients, has tapped Verde PR & Consulting as their official agency of record. “Upslope is growing more

Greg Dean

Therm-a-Rest Welcomes Industry Veteran Greg Dean as New Brand Director

SEATTLE, Wash. - February 12, 2018  Seattle-based Therm-a-Rest, the industry leader in premium outdoor camp comfort, welcomes industry veteran Greg Dean to the team as its new brand director. Dean brings 20-plus years of product creation experience to Therm-a-Rest, and will be more

G3 Adds Verde PR to Drive Public Relations, Integrated Social Strategy

Vancouver, British Columbia (July 1, 2010) – G3, manufacturer of industry-leading gear for backcountry skiing, this week hired Verde PR & Consulting as its public relations agency of record (AOR). Verde will be charged with leading G3's trade and consumer communications more

AOR Image sm

OROS Names Akimbo Communications as Public Relations Agency of Record

PORTLAND, OR - (September 5, 2019) – OROS is pleased to announce its partnership with Akimbo Communications to oversee the company’s communications and media relations in North America. OROS, founded by college friends and self-proclaimed science geeks Michael Markesbery and more

PrimaLoft® Selects Verde PR & Consulting as Agency of Record

ALBANY, New York (May 19, 2010) -- PrimaLoft®, the world's best synthetic insulation, has selected Verde PR & Consulting as its public relations agency of record (AOR). Verde will employ its signature and integrated approach to traditional and social media to support PrimaLoft's more

Backbone Media Appointed Public Relations Agency of Record by Trimble

Backbone Media announced today that Trimble Outdoors, a business of Trimble, has appointed the company as its public relations agency of record. Backbone Media will represent Trimble Outdoors and its suite of mobile apps and mapping products, including Trimble Outdoorsâ„¢, more

Kokatat and Verde PR Announce Public Relations Partnership

Arcata, Calif., (July 9, 2009) – Kokatat Watersports Wear and Verde PR & Consulting announce a public relations partnership effective immediately.Kokatat, a 38-year-old, independent paddlewear and accessories company, is headquartered in Arcata, Calif., which is also the more

Pet Research Selects Verde PR & Consulting as Agency of Record

Newbury Park, Calif. – (May 22, 2012) – Pet Research, a developer of science-based supplements for pets, today announces the selection of Verde PR & Consulting as its agency of record, effective immediately. California-based Pet Research was founded in 2011 with a focus on more