Pet Research Selects Verde PR & Consulting as Agency of Record

Verde PR tapped to provide integrated communications program

Newbury Park, Calif. – (May 22, 2012)Pet Research, a developer of science-based supplements for pets, today announces the selection of Verde PR & Consulting as its agency of record, effective immediately.

California-based Pet Research was founded in 2011 with a focus on creating and maintaining wellness and health through a scientific approach that embraces the whole animal. With the recent launch of Wag Lifetime Joint Care, Pet Research has elevated canine care to new heights. Verde PR has been tapped to develop and implement an integrated communications program aimed to raise brand awareness with key audiences in core markets. This includes strategic media outreach targeted at digital and traditional media in addition to social media support.

“People consider pets to be part of the family and as the pet care industry continues to grow, it is essential for us to continue to increase our brand awareness through public relations and social media,” said Chris Hall, President Pet Research. “Verde PR’s previous industry experience and expertise in traditional and social media will help us showcase our continued dedication to empowering pet owners to experience the joy of having a healthy and vibrant companion.”

Celebrating its 10-year anniversary this year, Verde PR was founded in the outdoor, travel, and sustainable-products markets and continues to successfully position clients in the active lifestyle and pet markets. Verde PR has offices located in Durango, Boulder, Colo., and Jackson, Wyo.

“Healthy pets are a top priority for animal owners,” said Kristin Carpenter-Ogden, founder and president, Verde PR. “Pet Research uses the best ingredients available to give pets lifelong vitality and fill a crucial hole in the pet care market as consumers seek the best whole-health products for their pets.”

To learn more about Pet Research and Wag Lifetime Joint Care, visit

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About Verde PR & Consulting

With offices in Durango and Boulder, Colo. and Jackson, Wyo., Verde PR & Consulting is a full-service traditional and digital public relations, marketing, branding, and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, bike, and snowsports industries, as well as the health and wellness and Lifestyles of Health and Sustainability (LOHAS) markets. For more, visit:

About Pet Research

Pet Research, located in Newbury Park, Calif., is a developer of science-based supplements driven by a love for pets and a passion for science.Founded in 2011, Pet Research is focused on creating and maintaining wellness though a scientific approach to health that embraces the whole animal. It is the Company’s mission to develop products that empower pet owners to experience the joy of having a healthy and vibrant companion. Through continuous research on the natural bioactive compounds that can support and optimize an animal’s functional systems and biological processes, Pet Research allows pets to thrive, not just survive. For additional information, please visit