The Nature Conservancy in Colorado Allies with Backbone Media

Backbone to Augment Ongoing Conservancy Efforts
Author:
Publish date:

BOULDER, Colo. - Dec. 21, 2017 

The Nature Conservancy/ Colorado

The Nature Conservancy in Colorado today announced a new partnership with Backbone Media. A leader in conservation, the Conservancy is a science-based organization working to preserve the lands and waters on which all life depends. Backbone will augment ongoing Conservancy efforts to educate the recreational community about their programs that focus on land, forests, water, resilient cities and climate.

"Preserving Colorado's natural resources has never been more important than it is today," said Carlos Fernández, The Nature Conservancy’s Colorado state director. "We're always looking for new, creative ways to accomplish our mission. Backbone's experience in the outdoor space, and its relationships with local and national media, will be invaluable in our efforts."

The Conservancy recently celebrated 50 years of work throughout Colorado to conserve lands, protect water and restore forests. To date, the Conservancy has protected one million acres and one thousand river miles across the state. Their education and outreach efforts have also helped connect more people to the value of nature and its impact on an improved quality of life.

The Conservancy’s work helps protect and restore places people live, work and play around the state. For example, the Colorado River is a key focus for the Conservancy and it supports a $26 billion recreational economy, almost $10 billion of which is generated in-state.

"The Conservancy is the gold standard when it comes to conservation," said Penn Newhard, partner at Backbone Media. "We're thrilled to be working with such an outstanding organization on issues near and dear to our hearts."

The Conservancy will be at Outdoor Retailer Winter Market from Jan. 25-28, 2018, in Denver, Colorado.

About the Nature Conservancy

The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 72 countries, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To date, the Conservancy in Colorado has helped protect one million acres and one thousand river miles. You can learn more about The Nature Conservancy at www.nature.org/Colorado.

About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, media planning and buying. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, and food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and has been named Outside magazine’s “Best Places to Work.” For more about Backbone Media, visit www.backbonemedia.net.



BYLINE:

Doug Stuart

Related

Image placeholder title

Decibullz Chooses Backbone Media as Public Relations Agency

FORT COLLINS, Colo. (Dec. 23, 2016) – Decibullz, the leader in custom thermofitted earplugs and earphones, today announced it has partnered with Backbone Media on public relations efforts. Backbone will amplify Decibullz’s presence in the shooting, hunting, fitness and active ...read more

onXmaps Selects Backbone Media as Public Relations Agency

For Immediate Release MISSOULA, Mont. (Jan. 25, 2017) – onXmaps, the industry leader in outdoor mapping technology, has chosen Backbone Media to spearhead its public relations efforts. Backbone will help onXmaps solidify its presence in the hunting space and expand into hiking, ...read more

Outdoor Alliance Taps Backbone Media for Public Relations

Outdoor Alliance, a coalition of six national, member-based organizations devoted to conservation and stewardship of our nation's public lands and waters, has retained Backbone Media to handle its public relations efforts. Effective immediately, Outdoor Alliance will partner with ...read more

Atlantis WeatherGear Partners with Backbone Media

Atlantis WeatherGear announces that it has partnered with Backbone Media LLC of Carbondale, Colo. to manage its public relations efforts.“We are excited to work with Backbone and confident that their experience promoting outdoor apparel and expertise with product placement will ...read more

Backbone Media Recognized as a Colorado Company to Watch

(Carbondale, Colo.) – Backbone Media, a full service public relations and media firm based in Carbondale, was recently named a ‘Colorado Companies To Watch' award winner. Hosted by the Colorado Office of Economic Development and International Trade, Colorado Companies to ...read more

The Woolmark Company partners with Backbone Media

NEW YORK, NY (September 26, 2018) — The Woolmark Company, the global authority on wool, has hired Backbone Media to manage its U.S. public relations activity in the sports and outdoor arena. The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit ...read more

Allied Feather & Down Joins The Conservation Alliance

Montebello, Calif. (Jan. 22, 2015)—Allied Feather & Down, leading supplier and processor of down to the outdoor and home markets, has continued their pledge for environmental responsibility by becoming the newest member of The Conservation Alliance. The announcement will be made ...read more

ReusableBags.com Signs Backbone Media to Handle Public Relations

ReusableBags (reusablebags.com), a leader in driving mainstream society to reduce consumption of use-and-toss items has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts. Launched in 2003 and based in Chicago, ReusableBags quickly established ...read more

Half-Moon Outfitters Raises Record $8000 for The Nature Conservancy

COLUMBIA, SC (MAY 5, 2011) – Half-Moon Outfitters presented a check in the amount of $8,000 to the SC Chapter of The Nature Conservancy. It represents Half-Moon Outfitters' largest annual donation yet to the Nature Conservancy. The donation comes from the proceeds from the ...read more