Hillary Procknow

Flylow, manufacturer of freeride, mountain apparel, was picked as a finalist for an ispo BrandNew Award in the sportswear category. The BrandNew Awards recognize the most innovative startups in the outdoor industry displaying their products at ispo, and the jurists chose Flylow ...read more

Newton Running, the leading manufacturer of natural running shoes, announces its sponsorship of the Air Force marathon team. The team wore their Newtons in the recent Air Force Marathon with great results. Team coach Lieutenant Colonel Dr. Mark Cucuzzella, a top masters ...read more

Flylow is proud to announce that Dan Abrams, co-founder and CEO of the freeride mountain apparel brand, appears on the cover of Inc. Magazine, October 2010. The headline reads "How to Star Your Dream Company" and several business owners are profiled including an ice cream ...read more

(Boulder, Colo.) One in six men will be diagnosed with prostate cancer in their lifetime. Far fewer men have finished an Ironman triathlon. Newton Running co-founder and CEO Jerry Lee can now claim both. Lee, a prostate cancer survivor, completed the Ironman Canada triathlon on ...read more

09.02.2010 – (Denver, CO) Flylow, manufacturer of freeride apparel and ambassador for the soul of skiing, has hired Backbone Media to oversee social media strategy, monitoring, and content generation. Starting today, Backbone will aid in communication efforts across Facebook, ...read more

(Seattle, Wash.) - Contour, the market leader for hands-free video cameras announces its inclusion in Inc. Magazine’s Inc. 500, an exclusive ranking of the nation’s fastest-growing companies. The list represents a comprehensive look at the most important segment of the ...read more

Contour, the market leader for HD wearable camcorders, today announces its official entry into the watersports market with a new Surf-Wake mount. In an ongoing quest to meet the video demands of watersports enthusiasts around the world, Contour (formerly known as VholdR) is ...read more

Newton Running, the leading natural running footwear brand, is fielding an impressive team of runners for the 2010 Badwater Ultramarathon on July 12th-14th, 2010. Team Newton for Badwater includes legendary ultrarunner Pam Reed, 7-time adventure racing world champion Ian Adamson, ...read more

Newton Running has set out to raise $100,000 dollars for the Prostate Cancer Foundation (PCF) through Athletes for a Cure (AFAC). Several fundraising efforts have been planned around the 2010 Subaru Ironman Canada, which will takes place on August 29th. "I've fought through ...read more

(Carbondale, Colo.) – Backbone Media, a full service public relations and media firm based in Carbondale, was recently named a ‘Colorado Companies To Watch' award winner. Hosted by the Colorado Office of Economic Development and International Trade, Colorado Companies to ...read more

Boulder, Colo – Spyder announced thatJ.J. Collier joined the brand as VP of Design and Merchandising. He is responsible for establishing the vision of Spyder’s product collections and leading concept, design, and finishing at the world’s most functional skiwear and premium ...read more

Boulder, CO - Spyder, the world's leading skiwear and mountain-based apparel brand, ranks 10th in the sports category in Fast Company's annual Most Innovative Companies issue. They honor major brands whom are leaders in 24 categories, including advertising and marketing, biotech, ...read more

Boulder, CO – Joe Vernachio has been promoted to Spyder’s Chief Operating Officer post and immediately assumes responsibility for all Spyder operations. Vernachio previously held positions as Executive Vice President of Product and VP of Development and Production. His two-decade ...read more

Fashion and outerwear industry veteran Loredana Venturi has been named Spyder's European Merchandiser. Her responsibility is to identify and articulate trends in fashion, price points, brands and retailers throughout Europe and communicate her findings to the product team in ...read more

(Salt Lake City, Utah) – Black Diamond Equipment Ltd., a global leader in the climbing and freeride ski markets, announces a slew of positive results—new hires, athlete team additions and notable performances, web initiatives, and recent product awards indicating continued ...read more

Toronto, Canada — Spyder Canada today announced the formation of the Spyder Canada Customer Service Team. Based in Toronto, the bilingual team strengthens Spyder's commitment of providing industry leading service levels to the brand's Canadian consumers and retail dealers. ...read more

Boulder, CO — Spyder Active Sports signed ski mountaineer and big-mountain specialist Stian Hagen to their athlete roster. Hagen will join athlete Chris Davenport in developing a backcountry and big-mountain apparel collection and draw on his years of experience climbing and ...read more

Salt Lake City, UT-Axl's Closet (Axlscloset.com), a brand new, one-stop online shop for kid's apparel from the surf, skateboard, outdoor and active lifestyle markets, has chosen Backbone Media to handle its public relations and social media efforts. Based in Salt Lake City, Axl's ...read more

(Waitsfield, VT) –1% For the Planet, the fast-growing global network of businesses that donate 1% of annual sales to environmental causes, announces the January 5th, 2010 release of a 40-track digital music compilation: 1%: The Music, Vol. One. The album contains rare and ...read more

Boulder, CO (December 7, 2009) – Spyder Active Sports, the world’s leading skiwear and mountain-based apparel brand, recently signed big-mountain skier and mountaineer Chris Davenport to their athlete team. Additionally, Davenport will head up the development of a backcountry and ...read more

December 3, 2008 (Boulder, Colo.) – La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running® and hiking footwear, announced its ice festival partnerships and mountain boot demo schedule for the upcoming winter ice season. This year's US ice festival ...read more

Boulder, CO—Spyder Active Sports has produced 24 limited edition jackets with Ardica Moshi portable heat and electronic charging power. Spyder produced a finite number of jackets as an avenue to test the innovation in a ski-based application; the jackets will be given to those ...read more

Boulder, CO – Spyder, the skiwear brand that's outfitted the U.S. Ski Team in performance race suits and training outerwear since 1989, created custom alpine race suits to honor 2008 and 2009 World Cup overall champion Lindsey Vonn. Spyder worked with Vonn on developing a ...read more