JJ Collier Brings Unique Viewpoint to Spyder as VP Design and Merchand

Spyder has hired the former elite-level snowboarder to support new directives in the design and merchandising department
Author:
Updated:
Original:

Boulder, Colo – Spyder announced thatJ.J. Collier joined the brand as VP of Design and Merchandising. He is responsible for establishing the vision of Spyder’s product collections and leading concept, design, and finishing at the world’s most functional skiwear and premium lifestyle apparel brand.

His background provides Spyder with a unique perspective. A former elite level pro snowsport athlete, he’s intimately aware of athlete’s needs for performance and stand-apart style. Collier’s 12 years of brand experience includes posts as Senior Designer for Salomon and as Design Director at Polo Ralph Lauren RLX. Combining an athlete’s point of view with fashion-forward innovation, he’ll drive creative direction and the evolution of Spyder’s style. “Having transitioned from athlete to designing, Spyder allows me to converge of all my design and sport experiences. When I heard about Tom’s new directives for the brand, I wanted in. I am stoked,” he said.

Collier reports directly to Tom McGann, CEO, who recruited him to Spyder. “J.J. has an instinctual eye for the aesthetic and merges fashion with technical seamlessly. He has the necessary combination of design expertise, taste, and market intuition, and we’re excited to have him in-house as part of the senior leadership team,” McGann said.

Collier explains that he’s charged with taking Spyder’s line to a cohesive, elevated presentation. “The merch team has been doing a great job; I’ll put that final creative touchstone in place. With all needs considered,” Collier reflected, “we will make apparel and accessories that are on-trend, compelling, and new, all balanced with the commercial needs of our global brand.”

The appointment was effective April 1, 2010. Collier is based at Spyder’s Boulder, Colo headquarters.

About Spyder Active Sports

Spyder revolutionized ski apparel in 1978 with a padded slalom sweater designed "for racing, by racers." Spyder products continue to dominate the race circuit and are the choice of the US Alpine, Canada Alpine, and Jamaica World Cup ski teams. Renown for progressing on-snow innovation and style, Spyder is the world’s leading skiwear and mountain-based apparel brand. Based in Boulder, Colorado, Spyder is distributed in over 50 countries worldwide.

Related

Spyder Promotes J.J. Collier to Sr. VP of Product and Design

BOULDER, Colo. – Spyder Active Sports, Inc., the Colorado-based manufacturer of premium technical ski and lifestyle apparel, has announced the promotion of J.J. Collier to Senior Vice President of Product and Design. In his new role, Collier will establish and execute the vision ...read more

Spyder Signs Stian Hagen to Athlete List

Boulder, CO — Spyder Active Sports signed ski mountaineer and big-mountain specialist Stian Hagen to their athlete roster. Hagen will join athlete Chris Davenport in developing a backcountry and big-mountain apparel collection and draw on his years of experience climbing and ...read more

Chris Davenport Joins Spyder Athlete Roster

Boulder, CO (December 7, 2009) – Spyder Active Sports, the world’s leading skiwear and mountain-based apparel brand, recently signed big-mountain skier and mountaineer Chris Davenport to their athlete team. Additionally, Davenport will head up the development of a backcountry and ...read more

Spyder Promotes Joe Vernachio to COO

Boulder, CO – Joe Vernachio has been promoted to Spyder’s Chief Operating Officer post and immediately assumes responsibility for all Spyder operations. Vernachio previously held positions as Executive Vice President of Product and VP of Development and Production. His two-decade ...read more

Fast Company Honors Spyder in Most Innovative Companies Issue

Boulder, CO - Spyder, the world's leading skiwear and mountain-based apparel brand, ranks 10th in the sports category in Fast Company's annual Most Innovative Companies issue. They honor major brands whom are leaders in 24 categories, including advertising and marketing, biotech, ...read more

Spyder and Ardica Powered to Partner for Limited Edition Jackets

Boulder, CO—Spyder Active Sports has produced 24 limited edition jackets with Ardica Moshi portable heat and electronic charging power. Spyder produced a finite number of jackets as an avenue to test the innovation in a ski-based application; the jackets will be given to those ...read more

Spyder Europe Enlists Merchandising Pro to Build European Business

Fashion and outerwear industry veteran Loredana Venturi has been named Spyder's European Merchandiser. Her responsibility is to identify and articulate trends in fashion, price points, brands and retailers throughout Europe and communicate her findings to the product team in ...read more

Spyder Hires Russ Rowan as VP of Sales and Marketing

Russ Rowan has been named Vice President of Sales and Marketing for Spyder Active Sports, bringing nearly twenty years of snowsport retail, sales, and marketing experience to the worldwide leader in performance skiwear. Rowan will be responsible for North American sales and brand ...read more

Spyder Promotes Joann Smith to VP of Merchandising

BOULDER, Colo. – Spyder Active Sports, Inc., the Colorado-based manufacturer of premium technical ski and active mountain lifestyle apparel, has promoted Joann Smith from the role of Director of Merchandising to the role of Vice President of Merchandising. Smith will continue ...read more