Spyder Promotes Joann Smith to VP of Merchandising

Author:
Updated:
Original:

BOULDER, Colo. – Spyder Active Sports, Inc., the Colorado-based manufacturer of premium technical ski and active mountain lifestyle apparel, has promoted Joann Smith from the role of Director of Merchandising to the role of Vice President of Merchandising. Smith will continue to report to Spyder's VP of Design and Merchandising, J.J. Collier, as she oversees the product-focused business processes for the iconic brand.

Having been with Spyder for eleven years, Smith offers valuable historical perspective, has gained a unique understanding of the brand, and has directly contributed to the brand momentum Spyder is experiencing.

In her new role, Smith will continue her business-driven merchandising efforts, and in addition, will manage Spyder's raw materials and product development teams.

"Joann is an ace counterpart in the progression and growth of Spyder's product offerings,” noted Collier. “Her history with the brand lends itself to a studied approach to process and profitability, while her openness to new ideas guarantees balanced collaboration – I look forward to continuing Spyder's momentum with Joann in her new role."

Smith, herself, expressed similar excitement, adding: "For a company with such deep heritage and a passion-fueled team, I'm thrilled to have the opportunity to help guide Spyder toward continued commercial success while supporting the design vision for the brand.”

To reach Joann directly, email jsmith@spyder.com or call 303-517-4021.

About Spyder Active Sports
Renowned for integrating high-tech fabrics, fashion and functionality, Spyder is the world's leading skiwear and mountain-based apparel brand. Launched in 1978 with the development of revolutionary padded slalom race sweaters, the iconic brand continues to develop progressive apparel, season after season. Rigorously tested by top athletes across the world including the U.S. and Canadian Alpine Ski Teams plus big mountain, freeski, and park & pipe professional skiers. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide. For more information and to view the current collection, please visit www.spyder.com.

Related

Spyder Promotes Ellen Welley to VP of Sales for North America

BOULDER, Colo. – Spyder Active Sports, Inc., the Colorado-based manufacturer of premium technical ski apparel, has promoted Ellen Welley to Vice President of Sales for North America. Effective April 1, 2012, Welley will assume direct responsibility for Spyder's sales function ...read more

Spyder Promotes J.J. Collier to Sr. VP of Product and Design

BOULDER, Colo. – Spyder Active Sports, Inc., the Colorado-based manufacturer of premium technical ski and lifestyle apparel, has announced the promotion of J.J. Collier to Senior Vice President of Product and Design. In his new role, Collier will establish and execute the vision ...read more

Russ Rowan Promoted to Sr. VP of Marketing and Sales at Spyder

BOULDER, Colo. – Spyder Active Sports, Inc., the Colorado-based manufacturer of premium technical ski and lifestyle apparel, has announced the promotion of Russ Rowan to Senior Vice President of Marketing and Sales for North America. Rowan joined Spyder in August of 2009 and ...read more

Spyder Promotes from Within for Supply Chain Upgrades

BOULDER, COLO. (March 2, 2011) Spyder, the leading ski and mountain lifestyle brand, promoted from within to best manage annual growth and ever-increasing unit deliveries. Two vital positions have been created to improve the supply chain system process from the initial stages of ...read more

Spyder Promotes Brady Collings to Brand Design Director

Brady Collings' keen eye for design, creative vision and determined attitude earned him the new position of Brand Design Director at Spyder Active Sports Inc., the world's leading skiwear and mountain based apparel brand. Since starting with the company over six years ago ...read more

Mallory_1

Smith Optics Appoints New Endurance Promotions Manager

KETCHUM, Idaho – Smith Optics announced today the appointment of Mallory Burda as the new Endurance Promotions Manager. In her new role, effective immediately, Burda will oversee the growth of eyewear and accessories among the cycling, triathlon and running divisions for the ...read more

Smith_Logo_Primary_Final

Smith Appoints Cale Meyer as New Promotions Manager

PORTLAND, OR - Smith is pleased to announce the appointment of Cale Meyer as Promotions Manager. A native of Bend, Oregon with a passion for snowboarding, Meyer joins the Portland-based marketing team where he is responsible for overseeing the development of snow and outdoor ...read more

Spyder and Carlsberg Canada Sign Three-Year NA Promotional Partnership

BOULDER, Colo. – Spyder Active Sports, Inc., the Colorado-based manufacturer of premium technical ski and active mountain lifestyle apparel, and premium beer brand, Carlsberg Canada, have penned a three-year partnership aimed at the strategic cross promotion of each other's ...read more

Spyder x Veuve Clicquot Collaborate

Boulder, Colorado – In what proved to be a bold and harmonizing pairing of brands and colors, Spyder Active Sports, Inc., the Colorado-based maker of premium technical ski apparel, recently joined forces with luxury champagne brand Veuve Clicquot for a photo shoot atop Aspen ...read more