The Infinite Monkey Theorem, the pioneer of the urban winery and canned wine movement, has partnered with the nonprofit Can’d Aid Foundation to donate bikes for Denver kids in need.
IMT has pledged to donate funds to build bicycles for an entire classroom of local elementary school kids in need—$1 from every can and $2 from each four-pack sold at IMT’s Rino and Stanley taprooms and $2 from every can sold online will go to Can’d Aid until the goal is met. Volunteers will build the bikes on the Rino taproom patio from 4 p.m. to 6 p.m. on September 1 in conjunction with IMT’s 10 anniversary and Truck Stop Rally neighborhood bash. The bikes will be given to an entire grade at a nearby Title 1 school, designated as such due to a high percentage of children from low-income families.
“We’ve always been committed to giving back to the community,” said Ben Parsons, founder and owner of IMT, “but this is our first initiative donating to kids in need. We can’t wait to see their faces when they see their new bikes.”
IMT has philanthropy at its core—Parsons founded IMT 10 years ago after his father passed away from cancer and has donated to the CU Cancer Center each year since. The bike donation program, called Treads and Trails, is IMT’s first project in what will be a year-round partnership with Can’d Aid.
Can’d Aid was founded as a response to the flooding in Lyons and Longmont, Colo., in 2013. To date, Can’d Aid has raised more than $3.4 million to support its “do-goodery,” including donating more than 1 million cans of water to communities after natural disasters, building 1,947 bicycles, donating 942 instruments, and recycling more than 18 million cans.
About The Infinite Monkey Theorem
Ben Parsons founded The Infinite Monkey Theorem winery in 2008 in a no-vineyard/no-pretense setting in a Quonset hut in downtown Denver. Predominantly he uses grapes from the Western Slope of Colorado, resulting in top-notch, well-respected, accessible wines, produced at the 15,000-sq.-ft. urban winery located in Denver's River North Art District, also home to the winery's tap room and event space. Since opening in 2008 IMT has been a disruptive force in the U.S. wine industry, introducing keg wines in 2009 and then premium wine in a can in 2010. In 2015 IMT opened a second urban winery in Austin, Texas, making Texas wines using fruit from the Texas High Plains and Texas Hill Country. IMT’s goal has always been to make wine fun, accessible and relevant to everyone all the time. To honor Ben's father, who passed away from cancer, and to continue the search for a cure, IMT has partnered with the University of Colorado Cancer Center (UCCC), the Rocky Mountain region's only National Cancer Institute-designated comprehensive cancer center. A portion of proceeds from each IMT bottle sold benefits this fund.
Kim Beekman, Backbone Media