Backbone Media
MUNICH (Feb. 5, 2019) – Holden, the stylish performance outerwear and sportswear brand, received the coveted 2019 ISPO Product of the Year award in Health & Fitness > Lifestyle & Fashion for its Women’s Hybrid Down Jogger. This comes on the heels of having won the 2018 ISPO ...read more
LOS ANGELES (Dec. 4, 2018) –Holden, the California-based outerwear company founded by entrepreneur and snow-sports legend Mikey LeBlanc and designer Scott Zergebel, launches a state-of-the-art web site and Fall/Winter 2018 Collection, marking a new era for the iconic brand. ...read more
When the gate drops, Olympic BMX gold medalist Connor Fields counts on the best, including his Socks. The first in our Athlete Series, the new sock is now available in limited-edition quantities. Connor guided this clean design to include a nylon heel and toe for durability, ...read more
LOS ANGELES (Oct. 17, 2018) –Holden, the California-based outerwear company founded by snowboard legend Mikey LeBlanc and designer Scott Zergebel, announced today it is teaming up with Backbone Media to drive its public relations. Holden was born in 2002 when LeBlanc and Zergebel ...read more
Sept. 13, 2018 (NASHVILLE) Swiftwick, the performance sock company with the “best socks you will ever wear guarantee,” announces a new 2018 Fall-Winter lineup. The new lines are a continuation of Swiftwick’s mission to empower life’s adventures. Swiftwick has entirely rebuilt ...read more
September 13, 2018 – NASHVILLE – Swiftwick, a leader in performance sock apparel for athletes, celebrates 10 years in the sports industry. The company is commemorating the milestone with a consumer giveaway campaign that will last until the end of 2018. The Brentwood, Tenn. ...read more
SEPTEMBER 17, 2018 – NASHVILLE – Swiftwick, the performance sock company with the “best socks you will ever wear guarantee,” announces it has signed Hafthor Bjornsson, World’s Strongest Man, as its newest elite athlete. Bjornsson joins the Swiftwick team as the brand captures the ...read more
The Infinite Monkey Theorem, the pioneer of the urban winery and canned wine movement, has partnered with Colorado University to be a sponsor of their athletic teams. At Folsom Field, cans of red and white wine will be sold at concessions, and bottles of syrah, cabernet franc, ...read more
The Infinite Monkey Theorem, the pioneer of the urban winery and canned wine movement, has partnered with the nonprofit Can’d Aid Foundation to donate bikes for Denver kids in need. IMT has pledged to donate funds to build bicycles for an entire classroom of local elementary ...read more
BRENTWOOD, Tenn. (July 20, 2018) – Swiftwick, the performance sock company with the “best socks your will ever wear guarantee,” announces it has signed Connor Fields, BMX Olympic Gold Medalist, as its newest elite athlete. Born in Plano, Texas, Fields began competing in bike ...read more
SEATTLE June 1, 2018 — With demo bikes rolling out onto iconic Bend mountain bike trails over Memorial Weekend, Seattle-based action sports, lifestyle, and outdoor retailer evo kicked off the summer with lodging partner LOGE Camps in Bend, Oregon. The new retail ...read more
Park City, Utah - April 13, 2018 Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announces that Outdoor Retailer has officially changed the dates for the January 2019 Outdoor Retailer + Snow Show and the Winter Sports ...read more
BRENTWOOD, Tenn. - April 10, 2018 Swiftwick, a made in the USA performance sock company, is pleased to introduce FLITE XT, a technologically advanced cross-training sock. Using a unique blend of fibers and proprietary technology, FLITE XT socks improve stability for activities ...read more
Brentwood, Tenn. - February 9, 2018 Tennessee-based sock company Swiftwick announced today it is teaming up with Backbone Media to drive its public relations. Founded in 2008, Swiftwick is an athlete-owned and –operated company that makes high-performance running, cycling, ...read more
Park City, Utah - January 24, 2018 Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, is pleased to announce the appointment of Mike Adams as chairman of the board. It also welcomes four other seasoned snowsports industry ...read more
Park City, UTAH - JANUARY 9, 2018 Snowsports Industries America (SIA), in conjunction with Thin Air Innovation Festival and hosted at Park City Mountain Resort, has created a new event, SIA Spring Fest, a celebration of winter bringing together the global snow industry ...read more
Park City, Utah, and Boulder, Colorado - January 8, 2018 Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, and Outdoor Industry Association (OIA), the non-profit trade association for the outdoor industry, released today the ...read more
PARK CITY, UTAH - December 21, 2017 Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announces its release of the 2017 SIA Participation Study. The SIA Participation Study is a comprehensive look at participants in winter ...read more
STEAMBOAT SPRINGS, COLO. - NOV. 29, 2017 As the world’s best skiers get ready to boot up, Smartwool is excited to announce the brand will also be showing up as the official sock for the Vail Valley Foundation’s Bird’s of Prey FIS World Cup this weekend at Beaver Creek. Ranked ...read more
PARK CITY, Utah - Dec. 1, 2017 Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announces its first SIA | Research release of the winter season. The SIA Snowsports Industry Insights Report is a compilation of research from a ...read more