Holden Outerwear Partners with Backbone Media - SNEWS

Holden Outerwear Partners with Backbone Media

The outerwear company is teaming up with a new public relations agency
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LOS ANGELES (Oct. 17, 2018) –Holden, the California-based outerwear company founded by snowboard legend Mikey LeBlanc and designer Scott Zergebel, announced today it is teaming up with Backbone Media to drive its public relations.

Holden was born in 2002 when LeBlanc and Zergebel decided they wanted to make technical outerwear with a streamlined streetwear style. “We set out to change the look of technical outerwear by developing apparel equally suitable for wearing on the street and performing in the mountains,” said Zergebel. “Our goal is to integrate beautiful design, modern fits, eco-friendly materials, and high-quality technical features for a fusion of fashion and function.” Now, 17 years later, Holden has grown from its roots in core mountain culture to become a brand as at home in urban centers as it is in the alpine.

“Backbone is the perfect partner to represent our brand,” said LeBlanc. “Grounded in both mountain and urban culture, Backbone understands the importance of stylish performance outerwear. We founded Holden to be at the intersection of function and fashion, and we’re excited for Backbone to help us tell our story.”

Holden is committed to creating the highest quality products with environmentally responsible materials. For example, Holden sources its trackable down from Allied Feather & Down, the world’s premium down provider. As well, Holden’s revolutionary Corkshell Summit Jacket, which incorporates Schoeller Textiles’ recycled cork content to add heat retention without insulation, won the 2018 ISPO Snowsports Product of the Year award in the Outer Layer category.

“Holden is known for pushing the boundaries,” said Penn Newhard, Backbone’s founder and partner. “They make functional, fashionable, technical outerwear without sacrificing style or performance. They build beautiful products that make it possible for you to perform at the highest levels in high-alpine environments. This combination makes them unique in the urban outerwear market.”

About Holden

Holden has been creating stylish performance outerwear for the unconventional adventure since 2002. Designed with an elevated, urban aesthetic, Holden creates iconic, versatile pieces of unrivaled quality for life on and beyond the mountains.

About Backbone Media

targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 20 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado.

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