SIA Releases Participation Study

The report is a comprehensive look at participants in winter sports.
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PARK CITY, UTAH - December 21, 2017 

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Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announces its release of the 2017 SIA Participation Study.

The SIA Participation Study is a comprehensive look at participants in winter sports including skiing, telemarking, snowboarding, Nordic skiing, snowshoeing, and sledding. The study covers participant demographics, frequency, regional participation, crossover activities, and more. Published annually, this report is aimed to serve as a reference tool for the snow sports industry.

“We’re thrilled that our data shows the winter sports industry is thriving, up 5% overall in the 2016–17 season,” said Nick Sargent, SIA’s president. “This is the second of many reports slated to release this season.”

Some key insights in the report include:

• Participation grew in alpine ski, freeski, XC ski and snowshoe

• The South Atlantic region has the largest number of winter sports participants

• As percentage of alpine skiers, the age group of 45–54 grew from 12.3% to 16.0% and the 55–64 age group grew from 4.9% to 8.2%

• The Middle Atlantic Region has the largest share of alpine skiers who go nine or more times

• Young snowboarders grew 6% from the previous season

This report is free to all SIA Members and is also available at a minimal cost of $550 to non-members. To access the report, please contact Kyle Kennedy, Director of Member Services: kkennedy@snowsports.org.

In effort to provide more tools for its members, SIA will be launching a host of new studies over the next several months including consumer-buying habits, retail analysis, purchasing habits by product category and a series of monthly industry insights.

For more information on SIA, research, membership, and more, visit: www.snowsports.org

About SIA

SnowSports Industries America (SIA) is a non-profit, member-owned trade association for the winter sports industry. SIA works year-round with snow-sports suppliers, retailers, resorts, reps, and service providers to develop products and programs that support individual and collective business needs. Through research, education, consumer outreach, retail support, and participation initiatives, SIA drives industry growth on every level. SIA also hosts the annual On-Snow Demo/Ski-Ride Fest and the Industry + Intelligence Day, in addition to other events vital to the health of the winter-sports ecosystem. Learn more at www.snowsports.org



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